VLAM reflects on successful royal mission to the UK & More News Here

From May 8 to 12, HRH Princess Astrid led the Belgian financial mission to the United Kingdom. The agri-food sector was strongly represented. The Flanders’ Agricultural Marketing Board (VLAM) had ready a jam-packed program for the agri-food and floriculture firms that had come alongside. Afterward, they’ll look again with satisfaction: the VLAM mission was successful.

On Monday, there was a bilateral assembly between the NFU (British Farmers’ Union), Flemish Minister for Economy, Innovation, Work, Social financial system and Agriculture, Hilde Crevits, the Belgian Farmers’ Union (Boerenbond) president, Lode Ceyssens, and VLAM representatives. A gathering, to which VLAM was additionally invited, between Minister Crevits and Minister Victoria Prentice, her UK counterpart, adopted. Fishing was one in every of the issues that have been excessive on the agenda.

A spotlight of the mission was the festive opening of the VLAM backyard in the center of the Royal Chelsea Hospital’s park. On Monday, Princess Astrid, Minister Crevits, General Sir Adrian Bradshaw of the Chelsea pensioners, and VLAM CEO Filip Fontaine formally opened it. As a delegation of decorative plant growers watched, the ribbon was lower with a pair of backyard shears, as is custom.

Peter Wirtz of the prestigious Wirtz International Landscape Architects designed the backyard. Patented Belgian shrub roses, perennials, hollyhocks, hydrangeas, and solitary shrubs, amongst others, have been intentionally chosen for the design. It intends to anchor Flemish custom and depart a inexperienced ‘signature’ representing the Flemish decorative plant sector in London.

Garden opening
The Belgian Food Industry Federation (FEVIA) organized this high-level occasion the place Filip Fontaine identified Belgian merchandise’ high quality in the presence of Princess Astrid and Flemish Minister-President Jan Jambon. He stated the administration Brexit has prompted mustn’t discourage small exporters. Fontaine emphasised the significance of fine commerce relations underneath the brand, ‘higher an in depth neighbor than a distant buddy’.

VLAM invited friends to take pleasure in Belgian strawberries and potato merchandise at the accompanying reception. HRH Princess Astrid was in attendance right here too.

On Tuesday, VLAM took its Flemish agri-food sector enterprise representatives on a retail tour. They visited nearly all retailers with native specialists. Besides the store visits, there have been additionally a number of conferences with retailer managers and entrepreneurs. They got a transparent image of the large British retail spectrum, from discounters to high-end retailers. The Flemish firms and federations from the arable farming, fruit and greens, and meat sectors extremely appreciated the journey.

Very early on Wednesday morning – 03:30 – a number of of the firm representatives visited the New Covent Garden wholesale market. They found that loads of Belgian fruit and greens are offered right here. The merchants are well-pleased with these merchandise’ high quality.

Partner appreciation
VLAM, its companions FEVIA, Boerenbond, AVBS (the Flemish decorative plant cultivation and inexperienced areas’ skilled affiliation), and FIT (Flanders Investment & Trade) all participated on this royal mission. They might, thus, spotlight the participation of Flemish firms and symbolize the sectors even higher.

VLAM was, for instance, a speaker at the high-level meals seminar throughout the mission the place FEVIA took the lead. VLAM, Boerebond, and the British NFU additionally visited a big farm in the area. This inspiring go to introduced new insights into the UK’s strategy post-Brexit and its help of its agricultural sector.

FIT introduced British port authority representatives in talks with all of Flanders’ stakeholders, together with VLAM. They mentioned higher streamlining the post-Brexit strategy and discovered about the UK’s future plans. And AVBS supplied the know-how and help wanted for laying out the backyard.

Filip Fontaine: “VLAM is sure all these partners collaborating will lead to us strengthening each other’s activities. Good pre-made plans between the partners ensured that the agri-food and ornamental plant activities reinforced each other and were at the top of the agenda for three days. Quality products and partnerships offer the best future guarantees.”

Source: VLAM

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