Turkey rebrands as Türkiye, because other name is for the birds

Turkey’s authorities has despatched a letter to the United Nations formally requesting that or not it’s referred to as Türkiye, the state-run information company has reported.

The transfer is seen as a part of a push by Ankara to rebrand the nation and dissociate it from the chicken of the identical name and unfavourable connotations related to it.

Anadolu Agency mentioned Stephane Dujarric, spokesperson to UN secretary common António Guterres, confirmed receipt of the letter from Mevlüt Çavuşoğlu, the Turkish international minister. The company quoted Dujarric as saying that the name change had grow to be efficient “from the moment” the letter was obtained. Dujarric advised the Washington Post: “It is not uncommon for us to receive such requests.”

President Recep Tayyip Erdoğan’s authorities has been urgent for the internationally recognised name Turkey to be modified to Türkiye (tur-key-YAY) as it is spelled and pronounced in Turkish. The nation known as itself Türkiye in 1923 after its declaration of independence.

In December 2021, Erdoğan ordered the use of Türkiye to higher signify Turkish tradition and values, together with demanding that “Made in Türkiye” be used as a substitute of “Made in Turkey” on exported merchandise. Turkish ministries additionally started utilizing Türkiye in official paperwork.

The authorities this yr launched a promotional video as a part of its makes an attempt to alter its name in English. The video exhibits vacationers from throughout the world saying “Hello Türkiye” at well-known locations.

The Turkish presidency’s directorate of communications mentioned it launched the marketing campaign “to promote more effectively the use of ‘Türkiye’ as the country’s national and international name on international platforms”.

It was not clear whether or not the name, with a letter that doesn’t exist in the English alphabet, will catch on extensively overseas. In 2016, the Czech Republic formally registered its short-form name, Czechia, and whereas some worldwide establishments use it, many nonetheless confer with the nation by its longer name.

Turkey’s English-language state broadcaster TRT World has switched to utilizing Türkiye though the phrase Turkey slips in, utilized by journalists nonetheless attempting to get used to the change.

TRT World defined the determination in an article earlier this yr, saying Googling “Turkey” brings up a “a muddled set of images, articles, and dictionary definitions that conflate the country with Meleagris – otherwise known as the turkey, a large bird native to North America – which is famous for being served on Christmas menus or Thanksgiving dinners.”

The community continued: “Flip through the Cambridge Dictionary and ‘turkey’ is defined as ‘something that fails badly’ or ‘a stupid or silly person’.”

TRT World argued that Turks want their nation to be known as Türkiye, in “keeping with the country’s aims of determining how others should identify it”.

With Associated Press

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