It’s official: the annual South By Southwest Festival will journey to Australia in 2023. The enlargement marks a brand new starting for SXSW as a global occasion. Launched again in 1987, SXSW is in the present day one of many greatest music festivals of the 12 months, working from March eleventh – twentieth in 2022.
Since the start, the town of Austin, Texas, has been synonymous with SXSW. However, in latest years, the group behind the occasion has held spin-off festivals in different American states, together with North By Northwest (NXNW) in Portland, North By Northeast (NXNE) in Toronto, and West By Southwest (WXSW) in Tucson.
Now, SXSW has determined to cross the open water and journey to Australia for the primary time, marking the primary iteration of the competition exterior of the US and Canada. Set to launch in Sydney subsequent 12 months, the Australian incarnation will run between October Fifteenth-Twenty second, with venues, performers and audio system but to be introduced.
Like the Austin competition, Sydney’s SXSW will characteristic a broad array of reside music, movie, gaming and expertise occasions. Across eight days in October, the occasion will placed on artist showcases, movie screenings, gaming periods, and extra. That’s not to point out the panel summits, networking occasions, and keynote speeches.
Dean Ormston, APRA AMCOS chief government, mentioned the brand new occasion in a latest assertion, naming SXSW Sydney: “The injection that Australia’s burgeoning music industry needs as global markets seek more of our locally produced music. Having SXSW hosted in Sydney is an incredible vote of confidence in local music creators. Whether it’s stadium concerts, festivals, on-screen, or in the next generation of digital games, Australian music is already travelling the globe as one of our great exports.”
He continued: “If Australia is going to realise its goal to be one of the world’s great music markets, we must invest in a new generation of entrepreneurial and culturally and digitally literate creative music producers and artists.”
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