Sweden Women Release New Adidas Jersey With Guide On How To Stop Them & More News Here

The highest-ranked European girls’s soccer group on the planet, Sweden, have at present unveiled their new jerseys for the UEFA Women’s Euro in England. In a singular advertising and marketing ploy, the kits come printed with a information on the group’s tactical type and participant’s strengths, so assured are the squad of performing nicely this summer season.

The first European champions in 1984, Sweden has not gained a serious worldwide title since then. However, their group is constantly one of many prime performers on the world stage, Bronze medalists on the final FIFA Women’s World Cup in 2019 and Silver Medalists on the final two Olympic Games. They have worn shirts produced by German agency, adidas, the most important sportswear producer in Europe, since 2013.

The printed information on tips on how to cease the group is displayed on the within of the shirt collar. It advises that “first of all, Sweden is one of the fastest-playing teams in the world and also one of the very best at counter-attacking, do everything you can to reclaim the ball once you lose it. . . try to force the Swedish players down the sidelines and close them down aggressively.”

Arsenal striker, Stina Blackstenius, reveals “in the analysis, we expose exactly how we win, how we play and how the opposing teams – perhaps – have a chance to stop us. Our team is better than ever, and we enter the Euro’s with grit and confidence. This summer, we hope the Swedish people stand together with us, it’s an important time for our team.”

Along with the jersey, the Swedish Football Association (SvFF) have launched a digital information, How To Stop Sweden, written by the group’s personal head analyst, Anders Eriksson. It highlights 31 main gamers within the group and provides recommendation on how opponents ought to play as a way to cease Sweden this summer season. He defined, “the digital analysis of the team and the individual players is a hint to the opponents. Now, they can simply buy the football jersey to have a chance to challenge them in the UEFA Women’s Euro.”

As nicely as a tongue-in-cheek promotion, the shirts are a nod to the nation’s popularity as one of the crucial progressive democracies on the planet. Marketing and Sales Director on the Swedish Football Association, Helena Taube Rehnmark, remarked, ”Sweden is a rustic well-known for its transparency and openness, and that’s very a lot manifested by this jersey and the information. But the jersey is as a lot about simply celebrating our nationwide group – coming in as one of many favorites this summer season, we’re seeking to make it a protracted summer season and are available again with the gold.”

This is just not the primary event by which the Swedish Women’s National Team and adidas have teamed as much as create headlines for the messages they’ve displayed on their jerseys. Ahead of the earlier UEFA Women’s Euro in 2017, Sweden took to the sector on the Algarve Cup in shirts with the participant’s names changed by phrases which “encourage and inspire girls to indicate that every part is feasible.”

In the standard Swedish colours of yellow and blue, the design of the brand new jersey is impressed by Sweden’s coastline, with a wavy silhouette across the neck that displays the form of Sweden’s shoreline. The new kits will likely be out there from Thursday when the group will play in them for the primary time throughout a World Cup qualifier away to Georgia.

The limited-edition jerseys with full group evaluation will likely be offered solely on the Swedish Football Association web site.

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