Rivalry launches sportsbook in Australia, debuts 'PM Fighter' campaign & More News Here

Esports betting and media firm Rivalry has launched its on-line sportsbook in Australia, the corporate introduced on Monday.

Rivalry additionally debuted its first native campaign, an arcade-style boxing recreation known as ‘PM Fighter’, the place gamers spar as candidates from Australia’s upcoming federal election. The PM Fighter minigame was a collaboration between Rivalry, Bear Meets Eagle On Fire, T&DA and Rumble Studios.

RELATED: Rivalry broadcasts 2021 monetary outcomes

In February, Rivalry was awarded a sports activities bookmaker license from the Northern Territory Racing Commission, permitting the bookmaker to function all through everything of Australia. Following its Ontario launch final month, Australia will function Rivalry’s second regulated market entry.

Rivalry CEO Steven Salz commented in a launch: “We take a really completely different strategy than conventional betting operators, and have been significantly profitable amongst Gen Z and younger Millennials throughout the globe. 

“We are very eager to start building our brand equity in Australia through a series of innovative activations and campaigns as we ramp up services throughout the remainder of 2022. As we do everywhere, servicing and helping to grow the esports and gaming community will be a priority for us.”

Rivalry’s launch in Australia continues to spotlight what has been a busy interval for the corporate. In March, Rivalry added varied cellular esports to its betting providing. Moreover, the corporate not too long ago introduced its 2021 monetary outcomes. 

RELATED: Esports Gambling Report, April 2022: Rivalry, Pandascore, Oddin.gg

BMEOF Chief Creative Officer, Micah Walker, mentioned: “An election is definitely a enjoyable place to introduce a model intent on doing issues in another way. So hopefully folks may have a punch and fun and perhaps even punt on the actual factor after at Rivalry.com. 

“It’s been a fun project and a big shout out to our friends at T&DA, who’ve really helped a crazy idea come to fruition.”

Esports Insider says: Rivalry’s enlargement into Australia is one other key milestone for the corporate, bringing them into two regulated markets inside two months of one another. The firm can be being diligent to launch differentiated advertising and marketing campaigns which are distinctive to every area and with PM Fighter, possible to attract some consideration.

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