Paramount Australia and New Zealand (ANZ) and Twitter as we speak domestically prolonged their multi-year global settlement to ship premium digital content material round Paramount ANZ’s largest dwell occasions, hit reveals and franchises from the corporate’s Australian portfolio of manufacturers, together with Network 10, Paramount+, MTV and Nickelodeon.
Tentpole packages and key sporting occasions might be eligible for Twitter advertising help and model sponsorship gross sales rights through Twitter’s Amplify program, which marries Paramount’s premium video with Twitter’s paid attain and focusing on.
Paramount ANZ may also faucet right into a broad vary of Twitter advertising options from dwell video and real-time highlights to Twitter Moments.
Paramount ANZ’s partnership with Twitter permits clients to hitch the dialog and interact straight with Paramount ANZ’s younger followers when they’re discussing key cultural moments together with dwell occasions, leisure, information and sport.
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In February,10 ViacomCBS formally modified its company title to Paramount ANZ. Paramount Australia & New Zealand then made some key gross sales management appointments. Under the brand new adjustments, all promoting income together with Network 10, 10 Play and Paramount+ will fall inside the nationwide gross sales All Screens group, led by Lisa Squillace, nationwide gross sales director, and the state gross sales administrators.
New knowledge collated by Twitter this 12 months has proven that Australians flock to Twitter on a regular basis to find and eat content material on matters they’re obsessed with spanning from sport, to TV & leisure.
The survey additionally confirmed that Australians flip to Twitter to complement their TV viewing expertise, whether or not it’s getting pumped for the upcoming season or watching sneak peeks earlier than the subsequent episode airs. Globally, Twitter is the popular social media platform when watching TV, with 44% of individuals utilizing the main platforms mentioned their use of Twitter whereas watching TV has elevated.
Paramount ANZ chief gross sales officer, Rod Prosser, mentioned: “We are excited to be extending Paramount and Twitter’s global deal with our premium Australian content and fan base. The full scale of our Australian brands, including Network 10, Paramount+, MTV, and Nickelodeon, together with Twitter, magnifies the scope of our valued partnership.
“We are now able to give our Australian customers access to innovative digital content experiences and culture-defining moments across the best of Paramount ANZ’s live events, entertainment, news and sport. Our premium content draws unparalleled engagement and talkability, consistently trending on Twitter and demonstrating that fandom and engagement is amplified across platforms.”
Twitter, Australia & New Zealand managing director, Angus Keene, shared: “We are thrilled to be partnering with Paramount Australia and New Zealand. For binge watchers, sport fans and reality TV enthusiasts, Twitter is the second screen for TV conversations. Just in the last year, we have seen an increase of 127% in Tweet conversations around the A-League.
“People turn to Twitter to supplement their TV viewing experience, whether it’s getting pumped for the next soccer match or watching sneak peeks before the next episode airs. It all truly happens on Twitter.”
The partnership at the moment covers all global markets in which Twitter and Paramount function.
Paramount and Twitter’s global deal launches in Australia & More Latest News Update
Paramount and Twitter’s global deal launches in Australia & More Live News
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Paramount and Twitter’s global deal launches in Australia & More News Today
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