LONDON–(BUSINESS WIRE)–May 18, 2022–
California-based Impossible Foods, the fastest-growing plant-based meat firm in the U.S., is making its European debut in the United Kingdom this week with the launch of two of its newest merchandise — Impossible “Chicken” Nuggets™ Made From Plants and Impossible Sausage Patties™ Made From Plants.
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Impossible Chicken Nuggets™ (Photo: Business Wire)
Both merchandise can be obtainable beginning May 19 at eating places throughout the nation — together with a lot of the UK’s best-loved hen outlets — providing Brits a plant-based hen nugget that tastes higher than the animal model. Impossible “Chicken” Nuggets are most well-liked two-to-one by UK shoppers. 1
“The UK has a unique and unrivalled chicken shop culture that we’re confident our nuggets will compete in because first and foremost they taste better, and they’re also better for you and better for the planet,” stated Peter McGuinness, CEO of Impossible Foods. “And there’s extra to come back — later this 12 months we’ll be increasing to supermarkets and rolling out further merchandise. We can’t look forward to our pals and followers in the UK to lastly style our merchandise.”
Impossible “Chicken” Nuggets first launched in the U.S. late final 12 months, and shortly grew to become one in every of the firm’s top-selling merchandise, and the fastest-growing model of plant-based hen nuggets in the class. Impossible Foods’ growth to the UK marks the worldwide debut of Impossible “Chicken” Nuggets outdoors of the U.S.
This is the fourth new market the firm has expanded to in 9 months, following the launch of its flagship Impossible Burger in Australia, New Zealand, and the United Arab Emirates final fall. The firm plans to launch its full product portfolio in the UK, together with merchandise containing heme (soy leghemoglobin) — a key ingredient in the Impossible Burger and different Impossible merchandise — at a later date.
UK Availability
Impossible™ merchandise can be obtainable in hundreds of eating places and foodservice institutions in the UK inside a 12 months, beginning with greater than 300 this month. Beginning tomorrow, the nation’s very first Impossible™ dishes will seem solely on the menus of choose eating places and hen outlets, together with Chicken Cottage, Halo Burger, Le Bab, MEATliquor, Patty&Bun and others.
Later this month, Impossible™ merchandise will launch at greater than 250 Hungry Horse pubs owned by Greene King, the UK’s main pub firm and brewer.
“At Hungry Horse, we’re big on getting together, and our customers come to us for the generous and unique food creations in a ‘home away from home’ environment,” stated Robert Calderbank, enterprise unit director for Hungry Horse. “We’re so excited to bring the Impossible ‘Chicken’ Nuggets to our pubs and really believe these will deliver on that promise, tantalising the taste buds of our customers across the country, we can’t wait!”
‘Chicken Paradise’ Launch Party
Impossible Foods is celebrating its UK debut with a launch social gathering hosted by fictional TV character and bossman Chabuddy G, performed by Asim Chaudhry, a star on BBC’s hit mockumentary People Just Do Nothing. The firm invited a whole lot of fortunate Impossible followers to be amongst the first to style Impossible™ merchandise on UK soil at its “Chicken Paradise & Sausage Palace” themed occasion emceed by Chabuddy, which is happening tonight at Maison Bab, a well-liked London restaurant providing fashionable connoisseur kebabs.
“From the beginning our goal at Le Bab was to offer a new kind of kebab, fusing global influences with amazing ingredients, always with a mind to sustainability,” stated Stephen Tozer, co-founder of Le Bab, Maison Bab and Kebab Queen. “Impossible’s products are extraordinary. I first tried Impossible years ago and it blew my mind. I’ve wanted to collaborate with them ever since, so this is a bit of a dream come true! I’m absolutely certain that their plant-based meats are going to fundamentally change the way the world eats.”
Better for You, Better for the Planet
Chicken is the mostly consumed meat per capita in the UK, 2 with three-quarters of UK shoppers reporting that they eat animal-based hen on a weekly foundation, and almost 90% saying they eat it on a month-to-month foundation, based on an Impossible Foods examine. 2
Made for chicken-lovers in every single place, Impossible “Chicken” Nuggets require far much less sources to provide: 55% much less water, 24% much less land, and 24% much less GHG emissions than animal hen nuggets. 3 They characteristic a golden, crispy breadcrumb coating on the outdoors and a young, juicy chew on the inside, with 13 grams protein per 100-gram serving and 25% much less salt than animal hen nuggets. 5
Impossible Sausage Patties Made From Plants are additionally higher for shoppers and for the planet, designed to be conveniently slipped right into a breakfast sandwich or loved as a centre-of-plate delicacy. In addition to their savoury, scrumptious style, they’re produced utilizing 88% much less water, 77% much less land, and 47% much less greenhouse gasoline emissions than animal pork sausages. 4 They’re additionally filled with 5.6 grams protein, 2.5 grams fibre, and 1.1 milligrams iron per patty.
To study extra about Impossible Foods’ launch in the United Kingdom, and to discover a collaborating restaurant close to you, please go to www.impossiblefoods.com/gb-en.
Notes to the editor:
Media package and pictures right here.
Impossible “Chicken” Nuggets Made From Plants and Impossible Sausage Patties are additionally obtainable to order through native distributors. Any restaurant operators trying to deliver Impossible™ merchandise to their menu can attain out to [email protected].
In addition to the United Kingdom, Impossible Foods’ merchandise at the moment are obtainable in the U.S., Australia, New Zealand, Canada, Singapore, Hong Kong and the United Arab Emirates. Impossible Foods’ mission is to be offered in each main market globally the place standard meat from animals is offered.
About Impossible Foods:
California-based Impossible Foods makes scrumptious, nutritious meat and dairy merchandise from vegetation — with a a lot smaller environmental footprint than meat from animals. The privately held meals tech startup was based in 2011 by Patrick O. Brown, M.D., Ph.D., professor emeritus of biochemistry at Stanford University and a former Howard Hughes Medical Institute investigator. Investors embody Mirae Asset Global Investments, Khosla Ventures, Bill Gates, Google Ventures, Horizons Ventures, UBS, Viking Global Investors, Temasek, Sailing Capital and Open Philanthropy Project.
Impossible Foods was Inc. Magazine’s firm of the 12 months and one in every of Time Magazine’s 50 Genius corporations. Its flagship product, Impossible Burger™, was named high plant-based burger by the New York Times and obtained the Food and Beverage (FABI) Award from the National Restaurant Association.
More info:
www.impossiblefoods.com/gb-en
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Media package:
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- Preferred 65% to 35% in a face to face comparability made with animal hen nuggets made by a number one restaurant provider in the U.Ok. Based on a examine of 214 members in the U.Ok. in January, 2022. For extra info, please see impossiblefoods.com/gb-en/claims.
- https://ourworldindata.org/meat-production
- Compared to typical animal-based manufacturing processes. For extra info, please see impossiblefoods.com/gb-en/claims.
- Compared to typical animal-based manufacturing processes. For extra info, please see impossiblefoods.com/gb-en/claims.
- The UK’s CoFID information on hen nuggets have 1.1g salt whereas Impossible Nuggets have 0.8g salt per 80g serving.
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CONTACT: Esther Cohn
KEYWORD: CALIFORNIA EUROPE UNITED STATES UNITED KINGDOM NORTH AMERICA
INDUSTRY KEYWORD: RETAIL RESTAURANT/BAR ENVIRONMENT FOOD/BEVERAGE
SOURCE: Impossible Foods
Copyright Business Wire 2022.
PUB: 05/18/2022 01:30 PM/DISC: 05/18/2022 01:32 PM
http://www.businesswire.com/news/home/20220518005357/en