Italy’s largest DOC will probably be represented in London as soon as once more this summer season, kicking off with a Pinot Grigio masterclass from db editor-in-chief Patrick Schmitt MW at London Wine Fair right this moment.
The masterclass will discover 9 completely different labels of Pinot Grigio at Olympia London in the Walk Up Tasting Zone. This night there will even be a Republic Day celebration organised by the Italian Embassy in London the place Pinot Grigio delle Venezie DOC will probably be served.
Beyond London Wine Fair, promotion will proceed at Taste London (15-19 June) in Regent’s Park. There, an revolutionary wine truck (branded from a traditional Italian Ape van) will take guests on a journey to find “Pinot Grigio delle Venezie, The Seal of Wonderful Experiences”. The truck will even be sharing area with PromoTurismo Friuli Venezia Giulia, which is able to present data on visiting the area.
Nazareno Vicenzi, oenologist and technician at the Delle Venezie DOC Wine Consortium, says: “The United Kingdom is the second largest market for the DO delle Venezie, accounting for about 27% of total exports. Here, Pinot Grigio is the best known and best loved still white wine”.
Vicenzi goes on to say that: “UK consumers have always associated it with the Italian winemaking tradition and, above all, lifestyle, frequently preferring it on food and social occasions. But this is no longer enough: our task..is to make British consumers, precisely through these appointments with the public, more familiar with the values of certification, safety, control and high quality that pertain to the variety”.
To find the Walk Up Tasting Zone for right this moment’s masterclass, please ask the nearest steward for instructions.
Delle Venezie DOC celebrates Summer season of events in the UK & More Latest News Update
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