Building a brand, attracting clients, and completing real estate transactions are practical real estate marketing goals. The real estate industry is no different regarding the importance of marketing.
Real estate marketing is evolving at a breakneck pace in the internet era. It’s reasonable to assume that we’re heading even more toward digitization in the way we promote and sell real estate due to the epidemic and its ever-changing realities.
A real estate marketer’s failure to stay up with the latest developments in real estate marketing means they could be left behind. I’ve compiled a list of trends that I believe real estate marketing departments could be overlooking in their day-to-day work.
Boosting SEO With Single-Property Websites
Because of the importance of search engine optimization (SEO), single-property websites are an excellent approach to achieve this goal and make your listing stand out online. The best part is that some real estate websites include built-in lead capture forms that make it simple to gather potential buyers’ contact information and email addresses. You can send them fresh listings and email newsletters using their email addresses based on their precise preferences.
It’s also easy to post your listing online on social media networks, thanks to seamless social media integration. As a result, more people will see your listing, and your website will receive more traffic. I believe that single-property websites will be the most critical marketing tool in 2022.
Using Virtual Staging to Showcase Your Home to Potential Buyers
Making the buyers see themselves living there is vital for quickly selling a house at a higher profit. That’s where virtual staging comes into play.
I think it’s now easier than ever to digitally modify a space. Changing the look and feel of a space with a few clicks is a favorite of real estate agents everywhere. It’s also possible to stage a space and make it appear cozy and inviting. Realtors and brokers are benefiting from the capacity to add and remove furnishings and give consumers a sense of what their new house may look like. In addition, the expenditures of staging and cleaning for an open house are no longer practicable or financially viable.
Residents can obtain a sense of the property from the comfort of their own homes. Because most real estate transactions now occur online, it seems evident that staging is trending similarly.
Creating Video Tours of Listings to Display Them to the World
Video tours, like virtual staging, may evoke emotions and compel viewers to fall head over heels in love with a house. Videos are a great way to display properties and draw in potential buyers as near to “placing my feet on the ground” as possible.
Real estate agents may use video editing software to produce extensive video tours of their properties for potential purchasers. Short movies can also be used to draw attention to a specific listing. And the best part is that by posting and sharing these movies on social media, you’ll have a better chance of increasing the amount of traffic that comes to your website from those sources.
Taking Aerial Photos With a Drone to Get a Bird’s Eye View
High-definition aerial photos in real estate listings have become standard practice for today’s homebuyers. Moreover, they help acquire a sense of the neighborhood around the property. When purchasing a home, I’ve found that buyers often believe the location is more essential than the property itself.
Real estate photographers can take magnificent aerial stills and/or make movies of a property using drones, which can provide high-quality photographs and videos at low rates. This trend isn’t going away any time soon because of the desire for high-quality real estate photography and thorough property listings.
Using 3-D Virtual Tours to Enhance Interactive Viewings
Covid-19 has dramatically impacted the number of individuals who show up to open houses. Because of this, virtual tours have grown increasingly popular.
Because of 3-D virtual tours, purchasers from all over the world can see how a house is laid out and how big it is before making an offer. It’s like a virtual walk-through for potential buyers but without the need to go see the property in person. Real estate photographers are increasingly delivering virtual tours in their portfolios, which I expect will become more frequent in the sector in the future.
According to real estate industry publications, 2022 real estate marketing trends include a strong focus on digital marketing. Technological advancements encourage a more significant proportion of the sector to go online. It’s only a matter of time until old-fashioned marketing methods fade into obscurity.
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