United Kingdom Launches 'GREAT Calling' to Showcase Modern British Culture & More News Here

Today additionally sees UK celebrities debunk a number of the myths and misconceptions in regards to the UK, difficult these within the US to see the world otherwise in a brand new, light-hearted movie. Chef Gordon Ramsay, actor Hugh Bonneville, World-Champion sprinter Dina Asher-Smith and former England soccer participant Rio Ferdinand be a part of a number of different stars to present that the UK has much more to provide than simply tea and castles.

“People have often asked me ‘What does Global Britain mean?’” commented Dame Karen Pierce, British Ambassador to the United States. “We’re proud to be launching the GREAT Calling campaign for people to see for themselves all that a truly global Britain has to offer by bringing British culture to life in the US.” 

The marketing campaign launches because the outcomes of the 2022 GREAT British Culture Survey, carried out on-line by The Harris Poll on behalf of the GREAT Britain and Northern Ireland marketing campaign, reveal many Americans have way more to study in regards to the UK.

Key findings of The 2022 GREAT British Culture Survey: 

• In the world of music, lower than a 3rd of Americans (29%) acknowledged Harry Styles’ British roots and fewer than half (42%) acknowledged David Bowie as a UK artist. In truth, just one in ten (10%) knew that Billboard chart topper Dua Lipa was born and bred within the UK.
• Soccer is likely one of the world’s hottest sports activities, however almost 1 / 4 of Americans (24%) had solely first heard/realized in regards to the English Premier League from the favored TV present, Ted Lasso.
• British meals has unfairly suffered an absence of affection the world over, so it’s maybe unsurprising that solely 2 in 10 Americans (21%) imagine that London and New York have the identical variety of 3-Michelin starred eating places.

Those that reply the decision can win tickets to one of many following occasions:

Live cookalong with Nadiya Hussain (Thursday, March 3)
GREAT Calling is bringing trendy British delicacies to New York with famend cook dinner Nadiya Hussain, 2015 winner of The Great British Baking Show. Nadiya will host the GREAT British Cookalong the place attendees will study recent, artistic and engaging recipes and get to cook dinner side-by-side with Nadiya.

World’s First AI Banquet (Wednesday, March 9)
In partnership with Bompas & Parr, the main specialists in multi-sensory expertise design, Dr. Shama Rahman, AI scientist and creator, GREAT Calling is internet hosting “The World’s First AI Banquet” inviting attendees to dine with iconic British figures, together with William Shakespeare, Mary Seacole, Charles Darwin and Agatha Christie, the place they are going to have partaking, interactive and genuine conversations with innovators of Britain’s previous, utilizing the ability of at present’s AI.

Immersive Premier League matchday expertise (Saturday, March 12)
Soccer is greater than only a sport throughout the UK. The English Premier League, which celebrates its thirtieth anniversary later this yr, connects followers and gamers from world wide, from all walks of life. GREAT Calling is bringing a uniquely various – and authentically British – matchday expertise to New York for the Manchester United FC vs. Tottenham Hotspur FC match. The iconic Premier League Trophy, in addition to Premier League legends Ian Wright and Michael Carrick, will likely be readily available for fan pictures.

British music showcase (Throughout March)
GREAT Calling is partnering with Sofar Sounds, British born music expertise platform, to showcase thrilling and rising expertise popping out of the UK by way of a sequence of intimate gigs throughout Manhattan.

With these occasions, GREAT Calling goals to give US audiences a style of British tradition upfront of an thrilling yr for the UK. In June, the UK hosts The Queen’s Platinum Jubilee, celebrating her 70 years on the throne. The UK invitations Americans to go to Britain for distinctive and shocking experiences together with Unboxed, a groundbreaking celebration of creativity happening in 2022, the seventy fifth yr of the Edinburgh International Festival and the 100^th anniversary of the BBC. Go toBritain, the nationwide tourism company for the United Kingdom, has launched its international marketing campaign ‘Welcome to Another Side of Britain,’ which invitations audiences to come and expertise these main occasions in addition to Britain’s dynamic cities and the surprising experiences to be had whereas visiting.

The UK is the US’s closest ally. The folks of the UK and the US have shared values, shared ambitions, and shared challenges. The US is the UK’s largest single bilateral buying and selling associate and the UK helps extra jobs in America than some other nation on the earth, with greater than 1.2 million folks in America working for British companies. Over 5,000 US firms traded with the UK in 2018, and 88% of those firms have been SMEs.

“We are delighted to partner with GREAT for their upcoming campaign to promote the very best the United Kingdom has to offer,” commented Tom Corbett, Group Head of Sponsorships and Media, Barclays Bank. “As a British universal bank, we are as at home in New York as we are in London. And, as we celebrate 20 years of partnership with the Premier League, we are excited to bring a football matchday experience to New York, allowing Americans to experience real British culture.“

For extra info on the GREAT Calling marketing campaign, together with how to expertise these interactive occasions, please go to: greatcampaign.com/greatcalling or comply with the marketing campaign on Twitter and Instagram utilizing #GREATCalling.

About GREAT
The GREAT Britain and Northern Ireland marketing campaign (GREAT) is the UK’s worldwide promotional program. It works intently with UK companies, not-for-profit organizations and high-profile figures to promote the perfect of England, Northern Ireland, Scotland and Wales, encouraging the world to go to, research, reside and do enterprise with the UK.

About The 2022 GREAT British Culture Survey
This survey was carried out on-line inside the United States by The Harris Poll on behalf of GREAT Calling from January 11-13, 2022 amongst 2,056 U.S. adults ages 18+, and from January 27-31, 2022 amongst 2,045 U.S. adults ages 18+. This on-line survey is just not primarily based on a likelihood pattern and subsequently no estimate of theoretical sampling error may be calculated. For full survey methodology, together with weighting variables and subgroup pattern sizes, please contact [email protected].

About Barclays
Barclays is a British common financial institution.  We are diversified by enterprise, by various kinds of buyer and shopper, and geography.  Our companies embrace client banking and funds operations world wide, in addition to a top-tier, full service, international company and funding financial institution, all of that are supported by our service firm which gives know-how, operations and practical companies throughout the Group.

SOURCE GREAT Campaign

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