This Italian airline just got a sassy new look & More News Here

And now, practically eight months later, the airline has unveiled its new look, together with new uniforms and meals deliberate by Italian celeb cooks.

The new look was unveiled alongside ITA’s three new long-haul Airbus A350-900s — the airplane which is, based on the corporate, their “new ambassador.”

Sticking to their all-Italian pledge, the interiors of the A350 have been styled by Walter De Silva, a automobile designer who labored for Fiat and Seat, earlier than changing into head designer at Volkswagen. De Silva took his inspiration from the music “Il cielo in una stanza,” or “The sky in a room,” he mentioned in a press launch.

That means bringing blue contained in the plane — however not the intense blue deliberate for ITA planes’ exteriors, however a extra refined, midnight blue. In financial system seating, that blue turns into the bottom of the seat, with a sand-colored stripe down the center. The colours are switched for “comfort economy” seats which have a little extra legroom, and for enterprise class seats. There’s a nod to the tricolore flag on the headrests, too.

For long-haul flights there can even be temper lighting relying on the stage of flight (boarding, take off, mid-flight, and meal instances) in addition to for dawn, sundown and night time time.

ITA plans to step by step improve its fleet from its present Alitalia plane to a fleet of new Airbuses, predicting that by late 2025, 75% of the fleet might be much less environmentally damaging, new-generation plane.

Meanwhile, the uniforms — designed by Bruno Cuccinelli — take a leap in direction of informal put on, with girls in a position to put on white cap-sleeved T-shirts with sweater vests on high. A extra conventional uniform, nearer to the darkish blue uniforms of Alitalia, is an alternative choice for crew. Women can select between a skirt or pants, whereas the boys’s uniforms pep up Alitalia’s navy fits with large gold buttons.

Fiona Sinclair Scott, CNN Style’s international editor, sees the new uniforms as a modernization of the basic flight attendant look.

“There was a time when air travel was synonymous with ultimate luxury, regardless of seat assignment. The uniforms and dress codes of flight attendants, who were predominantly women, were designed to exude glamour and femininity, perhaps at the expense of comfort for those staff working long hours,” she says.

“Today, travel is more commonplace and cabin crews are more gender-balanced. The culture of travel has changed and we’re undoubtedly seeing this reflected in uniforms.

“Workplace gown codes have relaxed in virtually each trade so it is not stunning to see the inclusion of a T-shirt in these new designs, for instance. While the new designs retain among the hallmarks of flight attendant-wear, they have been modernized with extra informal styling equivalent to the marginally cropped or turned-up trousers and the choice of a boot for ladies.

“Brunello Cucinelli presented several double-breasted suits in his last two menswear collections and they’ve carried over into this line too.”

The uniforms might be rolled out over the following few months, based on the airline. ITA’s gradual introduction of new seems to be is all the way down to cost-cutting measures for the airline which was born from Alitalia’s chapter.

And then there’s the meals. From June 2, intercontinental flights will serve meals deliberate by a few of Italy’s finest cooks, beginning with Enrico Bartolini — the one chef in historical past to have been awarded 4 Michelin stars in a single yr.

Bartolini’s debut menu for enterprise class contains pappa al pomodoro, the signature tomato-and-bread heat “pap” from his native Tuscany, and rooster flavored with Amalfi essences, like lemon.

Economy will see a “totally renewed menu,” whereas each merchandise of foods and drinks on board might be an Italian model or recipe.

In the long run, that concentrate on italianità will see espresso served as an “experience” and wellness “unique experiences” on board. Whether that may embrace guided meditations, as a number of airways have already got on their in-flight leisure techniques, or full-on in-seat massages, as Virgin Atlantic used to supply, shouldn’t be but clear.

ITA’s gradual roll-out applies to its route map, too. It is launching routes from Rome to Los Angeles, Sao Paulo and Buenos Aires this month.

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