'The Pink Cloud' Sells to France, Germany, Japan & More News Here

“The Pink Cloud,” a feminist quarantine drama and flagship characteristic of Brazil’s new technology of feminine filmmakers, has closed three extra main territories for Paris-based MPM Premium, sealing licensing offers in France (Universciné), Japan (Senlis) and Germany (Lighthouse). 

With MPM Premium at the moment in dialogue for the U.Ok., Australia and Latin America, the Paris-based gross sales firm is edging ever nearer to promoting out on all main territories around the globe.

Territories already secured embrace Brazil (O2), North America (Blue Fox), Taiwan (Digi Sky Entertainment), China (Beijing Hugoeast), Korea (Ok Entertainment) and Russia (World Vision).

Senlis will stage a theatrical launch in 2023 for “The Pink Cloud.” It has been dubbed and will probably be launched in Germany and Austria) on July 22. France’s Universciné (France) has launched the movie as a premium VoD Release, with a selected promotion for what Universciné calls its “exclusive” titles.

Also written by Gerbase, “The Pink Cloud” shows two main aspects of Brazil’s feminine new wave. One is the appropriation of style, right here a post-apocalypse thriller to inform a character-driven story, as protagonist Giovana is compelled by the titular poisonous cloud to reside years of lockdown with Iago, whom she solely met the evening earlier than the cloud’s arrival. 

The different is a transparent feminist voice seen as Giovana refuses to reside the life society expects of her, ending her relationship with Iago, creating her personal fantasy life and rebelling ever extra in opposition to lockdown.

Written in 2017 and shot in 2019 earlier than COVID-19 hit, “The Pink Cloud” has additionally been taken as a prescient tackle the connection dynamics of lockdown. The “Brazilian chamber piece nails lockdown life with aching, accidental accuracy,” Variety wrote in its upbeat evaluate. 

“This film uses the fanciful motif of ‘pink clouds,’ but it is rich in suggestions for rethinking a reality that has completely changed and the emotions we face in the face of it.,” stated Senlis’ Ayano Ikeda, who added: “It also make us think about the lives of the new generation after the pandemic. We believe that as another story of ourselves, it will touch the hearts of Japanese audiences.”

Notably, whereas many “Pink Cloud” gross sales offers contain a theatrical factor, VOD play can be important in lots of. 

“In the context of diminishing theatrical admissions, and with the subject being so timely, we opted for this buzzy type of distribution with the press covering more and more exclusives,” MPM Premium’s Quentin Worthington stated concerning the Universciné launch.

MPM Premium launched “The Pink Cloud” to the worldwide market as a work-in-progress at 2020’s Ventana Sur the place it screened alongside two different notable titles from younger feminine filmmakers in Brazil: Flavia Neves’ “Fogaréu,” a searing magic realist putdown of provincial Brazil; and Thais Fujinaga’s “The Joy of Things,” a probing portrait of pressured motherhood. Both performed the market’s predominant Primer Corte competitors. 

A Berlinale 2022 Panorama participant which was additionally picked up by MPM Premium, “Fogaréu” will obtain a bodily market screening at Cannes on May 22. It will probably be made out there 24 hours later as a Catch Up title on-line.

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