Five years on, it stays a seminal textual content – our nationwide psyche in <140 characters. Ashleigh Young pays tribute to Hera Lindsay Bird’s ‘sale at briscoes’ tweet.
The best New Zealand tweet doesn’t exist any extra. It’s a ghost. Looking at a screenshot appears like a photograph of a Tasmanian tiger – it undoubtedly existed, nevertheless it’s virtually spooky to see it now, to think about that it walked amongst us on this identical earth.
It was a Wednesday. August 2017, late afternoon. It was 13 levels and raining in Wellington, and I used to be in all probability biking dwelling. The entrance web page of the NZ Herald that day had a photograph of somebody’s damaged knee X-ray on it and a narrative about flu sufferers flooding hospitals. On A5, above an enormous advert for a spa pool mega sale, and above an op-ed by columnist Rachel Stewart with the opening line “Metiria Turei is not Jesus”, there was the “Word on the street” part.
What did Aucklanders simply making an attempt to go about their enterprise take into consideration Turei having lied to WINZ 20 years in the past, when she was a solo mum struggling to take care of her child and go to legislation faculty? Monique, 25, stated she wouldn’t vote Green anyway. Clint, 43 and sporting some form of hat, stated, “The question of her integrity has to come into question.” Ron, 77, stated, “She’s a brave lady.”
At 5:39pm, a couple of minutes after the information broke that Turei had resigned, as a consequence of insufferable strain, the poet Hera Lindsay Bird tweeted “godDAMN this stupid milkloving piece of shit dumbass mean spirited sale at briscoes racist sexist 40% off deck furniture piss country”.
How to explain this tweet with out destroying its magic? Maybe it’s not attainable. Like a butterfly pinned to a wall, the best New Zealand tweet by no means requested to be displayed and scrutinised on this manner. It was tweeted like another tweet again then: with the idea that it could be seen by some folks after which would shortly sink again into the ceaseless flood of the current.
Twitter in 2017 was a determined churn, however far much less of a determined churn that it’s now. The character restrict was nonetheless 140, till it inflated terrifyingly to 280 in November. The most retweeted tweet that 12 months was a teen in Nevada asking Wendy’s for a 12 months of free nuggets. I don’t suppose I even knew who Elon Musk was; he hadn’t but tweeted the phrases “pedo guy” about one of many rescuers of the boys trapped in a flooded collapse Thailand. 2017 was additionally the 12 months of Winston Peter’s tweet “Tweets on Winston Peters NZ politician” – which, extremely, still exists in the wild, and is a severe contender for the best New Zealand tweet. But although you would write a doctoral thesis on “Tweets on Winston Peters NZ politician”, although 5 years later it nonetheless shines brightly, the tweet doesn’t have the complexity, the rereadability, the sheer electrical energy that Hera’s “piss country” tweet has.
The tweet is pure rage. All punctuation has been blasted off with the power. It is breathless but delivered by clenched tooth. It’s a ragged whisper in addition to a howl.
Everyone has their favorite second. For some it’s the humiliating reality of “milkloving”. For others it’s the snarl of “piece of shit dumbass”, which reads virtually like Bird is drawing breath, sharpening her knife earlier than the horror of “sale at briscoes”. We have all been seen right here, very seen. Then the tweet attracts itself up once more and finds its harrowing focus: “racist sexist”. That’s the place we’re, that’s the place we discover ourselves, like Milhouse struggling alone within the wreckage of chairs after the Spinal Tap live performance. That is the reality of it. Then the devastation of “40% off deck furniture”. What is it about “40%” that cuts us so? It’s the bloat of that quantity, the frothing pleasure that such cheapness has historically stirred in many people, when that cheapness is made attainable due to some deep rot, some crushing indifference, some imply spirit.
The second I all the time return to is the crescendo of “piss country”. It’s that phrase “piss” – it’s so surprising, virtually candy. Like all nice endings it shines a brand new gentle again by the tweet: all of a sudden this place just isn’t even stable, it’s simply piss.
Hera’s tweet could also be humorous and satisfying, and it might really feel proper each time its ghost is reanimated in screenshot type to trip once more – it’s all the time proper – nevertheless it’s additionally inescapably unhappy. The despondency that many people have been feeling that 12 months, within the run-up to the election and the insane fall-out from Metiria Turei’s admission, was actual. “I did not have enough money to pay the rent and put food on the table,” Turei later wrote. “And so, like many – but not all – people faced with that choice, I lied to survive.” The response at massive to that courageous admission was pure piss nation. Out of that second of floundering for knowledge, for some proper and helpful opinion to have, rose up this seminal textual content that, in not making an attempt to be clever or proper or helpful, managed to be all three.
The tweet was misplaced throughout Hera’s lengthy hiatus from Twitter. But maybe it is sensible that it exists now solely as a ghost. Part of me believes that when the good tweet was made, it was already historic. It had seen a number of universes dwell and die. It flared brightly rapidly because it handed by our tiny lifetimes, after which it exploded, although its gentle nonetheless reaches us by the years because the tweet itself strikes into another, unknowable type.
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