Sweden’s H&M has launched a new swimwear collection. H&M’s new summer season swimwear line options one-pieces and bikini tops and bottoms made in vivid colors good for mixing and matching. The prints embrace a multi-coloured painterly print together with purple, vivid inexperienced, darkish chocolate brown, and white. Many of the items additionally embrace adjustable ties.
The new collection has been made utilizing supplies resembling recycled polyester, recycled polyamide, and recycled elastane, according to H&M’s aim of utilizing solely 100 per cent extra sustainable and recycled supplies by 2030. Meanwhile, the marketing campaign options R&B singer-songwriter Kehlani within the H&M collection. Her music ‘Tangerine’ from her new album ‘Blue Water Road’ can be discovered within the marketing campaign movie. The collection is available in shops and on-line at H&M’s web site, the corporate mentioned in a media assertion.
“I’m absolutely thrilled that Tangerine will be featured in H&M’s summer swimwear campaign. I love it when fashion and music share a vibe. They help each other express style, emotion and personality. So, for summer, I’m looking forward to wearing the bright colours from H&M’s collection,” Kehlani mentioned.
Sweden’s H&M has launched a new swimwear collection. H&M’s new summer season swimwear line options one-pieces and bikini tops and bottoms made in vivid colors good for mixing and matching. The prints embrace a multi-coloured painterly print together with purple, vivid inexperienced, darkish chocolate brown, and white. Many of the items additionally embrace adjustable ties.
“H&M’s swimwear collection is all about vivid colours and pieces that can be styled in different ways. Bright purple, green, and white are such joyous colours while the chocolate brown is a little unexpected. We’ve also used more sustainable materials such as recycled polyester, recycled polyamide, and recycled elastane. As for the campaign, to have Kehlani’s song ‘Tangerine’ is just the perfect way to celebrate summer,” Karin Wiklund Heinig, division designer at H&M, mentioned.
Fibre2Fashion News Desk (GK)