SParms: A growing Australian story – PGA of Australia & More News Here

SParms was established in 2010 on the Gold Coast out of concern for the well being and solar security of Australians. The Australian firm manufactures and distributes excessive-tech athletic attire for sports activities and leisure, most famously within the solar safety sleeves that so many golfers on the world’s largest excursions put on usually to guard themselves.

It has since graduated right into a worldwide phenomenon, with product on view within the nice phases of golf all over the world. It is an official companion of the PGA of Australia and the naming rights companion of the SParms Legends Tour.

The firm was began by Chris Lee, a golf skilled primarily based at Sanctuary Cove on the Gold Coast, and his spouse Mimi, who says the “speak for themselves in terms of how important they are”. What started as an idea to assist employees and college students at Chris’ golf academy has grown right into a worldwide model, the No. 1 on the LPGA Tour for example.

“We’re about sun safety and we offer an alternative to traditional sunscreen,” stated Mimi Lee.

“It was Chris’ idea. He could see a need for the teachers at his academy who were out in the sun for 10 hours a day, and he could see the need for the students as well. He knew that their attention to sun safety was not what it needed to be, and that while kids might apply sunscreen, they didn’t necessarily apply sunscreen properly. Soon enough we realized that the whole industry needed them.”

Sun sleeves existed earlier than SParms, however they weren’t original for golf. “We customised them to suit the golf community in the western world,” stated Mimi Lee. “Plus we introduced the cooling benefits which are important. The products have a cooling layer embedded in them, but they’re not a compression sleeve. They’re not tight or uncomfortable. They come in all the sizes and across a broad range of products.”

SParms fame comes from the arm sleeves which are so extremely well-liked in golf. But the corporate which includes business-main materials additionally has merchandise in biking, archery, and lots of different sports activities industries. It additionally produces merchandise akin to masks, shoulder wraps and gloves.

Among the corporate’s 500 ambassadors is the legendary Karrie Webb, who “swears by them” in response to Mimi Lee, having used the sleeves for nearly a decade. It is estimated that as much as 50 p.c of LPGA Tour professionals put on the merchandise, together with the likes of Australian famous person Hannah Green, world No. 1 Jin Young Ko, and former world No. 1 Nelly Korda plus round 400 professionals all over the world. “It’s now just part of their routine to put on their SParms,” stated Mimi Lee. “You won’t see the girls playing without them.”

In Australia, the likes of Daniel Gale and Andrew Dodt use SParms, which have a 50-plus UPF score. “I wear the shoulder wrap version,” stated Gale, a 25-yr-previous from Sydney who has received a number of instances on the ISPS HANDA PGA Tour of Australasia.

“It doesn’t hinder me. It doesn’t get in my way for golf. They’re easy to travel with, nice and light, and most of all, I get the protection. I started wearing SParms the week of the Aussie PGA in 2019. It was just a time when sun safety started to become more of a thing for me. I started to think about all the time I was spending in the sun, all those hours practising and playing, and then I started to wonder what I was going to be like 20 years down the track. Would I need to have all these things cut out because I didn’t protect myself properly. So I absolutely endorse SParms.”

For extra data, go to www.sparms.com

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