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MILAN/DUBAI, June 2, (Reuters) – Italy’s prime soccer league Serie A is in talks over a broadcast take care of state-backed Abu Dhabi Media and on a separate settlement to host its Super Cup within the emirate, three sources with information of the matter mentioned.
Home to AC Milan, Juventus and different prime golf equipment, Serie A is taking a look at methods to meet up with main European leagues corresponding to England’s Premier League and Spain’s La Liga which it lags by way of income from markets overseas.
As a part of these efforts, the league is exploring a take care of Abu Dhabi Media, owned by state holding firm ADQ, to display screen its matches within the Middle East and North Africa for 5 seasons, in keeping with the sources, who declined to be named.
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Under the phrases mentioned, Serie A golf equipment would pocket at the least 143 million euros ($153 million) in complete over 5 years, the identical sources mentioned, including the deal could possibly be value as much as 186 million euros together with royalties.
Last 12 months Serie A did not award its pay-TV licenses within the Middle East and North Africa as earlier rights holder Qatar’s BeIn Sports didn’t be a part of the race and talks with Saudi Sports Company proved fruitless. learn extra
That left the Italian league with a big shortfall in its worldwide pay TV income, which plummeted by a few third to 640 million euros within the three years to 2024 in contrast with the earlier cycle.
Talks over the brand new deal, which might contain streaming some matches on Abu Dhabi-based streaming platform Starzplay, are ongoing and there’s no certainty it should undergo, the sources mentioned.
Serie A’s golf equipment representatives are as a consequence of talk about the bid at a gathering scheduled for June 7, the sources added.
The Abu Dhabi authorities’s media workplace, ADQ and Starzplay didn’t instantly reply to emailed requests for remark. Serie A declined to remark.
Separately, Serie A is in talks with Abu Dhabi’s tradition and tourism division over a 5-12 months deal to host the Italian Super Cup within the Gulf state, underneath a brand new format, the identical sources added.
The Super Cup would change to a 4-group competitors – as in Spain since 2019 – reasonably than being a match between the winners of Serie A and the Italian Cup, the sources mentioned.
This different deal, whose phrases are nonetheless being mentioned, could possibly be value 129 million euros, the folks added. It would exchange the same settlement with Saudi Arabia, value 21 million euros, after it expires subsequent season.
The division didn’t instantly reply to a request for remark.
($1 = 0.9327 euros)
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Reporting by Elvira Pollina and Yousef Saba; Editing by Matt Scuffham and David Holmes
Our Standards: The Thomson Reuters Trust Principles.
Soccer Serie A seeks Abu Dhabi deals on TV rights, Italian Super Cup – sources & More Latest News Update
Soccer Serie A seeks Abu Dhabi deals on TV rights, Italian Super Cup – sources & More Live News
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