Singapore’s MICE industry set to post a strong recovery & More News Here

Mumbai, India – The Meetings, Incentives, Conventions and Exhibitions (MICE) industry in Singapore is predicted to get better strongly, following town’s reopening to fully-vaccinated guests with no quarantine and testing necessities. The Singapore Tourism Board (STB) is using on this momentum by launching an enhanced incentive programme for worldwide MICE teams, and with a strong pipeline of occasions in 2022 and past, a full recovery for the MICE industry is predicted in two to three years.

There are indications that industry recovery is choosing up tempo. Singapore hosted over 200 occasions attended by an estimated 49,000 delegates in 2021. In the primary three months of this yr (Jan – Mar 2022) alone, Singapore hosted greater than 150 occasions attended by over 37,000 delegates.  This quantity is set to enhance, with at the least 66 worldwide occasions secured for the remainder of 2022 (please refer to Annex A for a listing of upcoming occasions in 2022). 

Under the In Singapore Incentives & Rewards (INSPIRE Global 2.0) programme by STB, certified MICE teams can look ahead to new experiences from eating and points of interest to thematic excursions and crew constructing. They can select from a choice of over 80 complementary experiences that delegates can get pleasure from in Singapore – a rise from 54 experiences that had been launched below INSPIRE Global 1.0. 

New INSPIRE Global 2.0 companions embrace Sentosa’s newest perfumery attraction, Scentopia; 1-Group, a way of life group providing a vary of eating experiences; and Urban Yogis, a yoga wellness centre offering wellness crew constructing experiences. A brand new retail class has additionally been added to cater to procuring followers, notably teams from Greater China, Oceania, South Asia and South-east Asia. Such experiences embrace unique procuring sprees at Design Orchard, in addition to back-of-house procuring excursions with meet-and-greet classes with designers.

STB may even proceed to provide varied help schemes to appeal to MICE occasions to Singapore. One instance is the Business Events in Singapore (BEiS) scheme, which inspires the enterprise occasions industry to innovate and anchor high quality occasions in Singapore. The optimistic outlook for MICE follows the current leisure of COVID-19 measures in Singapore, corresponding to eradicating group dimension and occasion capability limits. Since April 2022, Singapore has welcomed all vaccinated travellers, with no quarantine and testing necessities. These modifications have made it extra handy for the world to meet in Singapore and stage bigger occasions with better alternatives for networking and different interactions.

A number one MICE vacation spot and a strong pipeline of occasions

Singapore continues to be recognised as the popular vacation spot for enterprise occasions and MICE travellers. In January 2022, Singapore acquired the 2022 Professional Convention Management Association (PCMA) Chair’s Award for its contributions to the enterprise occasions industry in 2021. Besides supporting the event of an industry resilience roadmap to present steerage on security administration measures and finest practices, STB offered coaching grants to upskill industry professionals and saved the vacation spot prime of thoughts as the popular worldwide enterprise occasions vacation spot by way of varied advertising and marketing campaigns.

This yr marks the much-anticipated return of marquee worldwide occasions, together with Food and Hotel Asia – Food & Beverage (5–8 Sept) and Food and Hotel Asia – Food & Beverage and Food and Hotel Asia – HoReCa (25-28 Oct). The occasions are anticipated to appeal to greater than 30,000 bodily attendees every. Singapore may even welcome a slew of latest occasions this yr, together with Global Health Security Conference 2022 (28 Jun – 1 Jul) and Cosmoprof + Cosmopack Asia (16-18 Nov).

The strong pipeline of MICE occasions displays occasion organisers’ confidence in Singapore’s fundamentals – its vibrant enterprise tradition, wonderful infrastructure, secure authorities, and stellar observe report in delivering high-quality occasions.

Beyond 2022, occasions going down in Singapore embrace:

1.    inter airport South East Asia (IASEA), 2023
2.    Sea Asia 2023
3.    International Trademark Association (INTA)’s 2023 Annual Meeting Live+
4.    Gastech Exhibition & Conference, 2023
5.    SILMO Singapore, 2023 – 2025
6.    FIND – Design Fair Asia, 2023 – 2024
7.    transport logistic and air cargo South East Asia 2023
8.    Asia CEO Summit @ Singapore, 2023 – 2024
9.    Worldchefs Congress and Expo, 2024
10.    Rotary International Convention, 2024
11.    a hundred and tenth Lions Clubs International Convention, 2028

“We have enhanced our multiple MICE support schemes to help the Indian corporates and MICE travel intermediaries develop higher value Meeting & Incentive (M&I) travel itineraries in Singapore and facilitate a quicker decision in destination selection. We have been receiving many enquiries about the possibility of holding M&I programs in Singapore, ranging from small to large groups including M&I programs on board cruises. At the recently concluded SATTE event in Greater Noida, the STB and our Singapore stakeholders were delighted with the many promising business leads for the second half of 2022 and 2023. These are very encouraging developments for MICE travel from India to Singapore ,” stated Mr. GB Srithar, Regional Director, India, Middle-East and South Asia, Singapore Tourism Board (STB_, 

Singapore lately welcomed AkzoNobel India, the world’s largest paints and coatings firm, who had been on an incentive journey from 20 to 23 May 2022.  This is the primary STB supported incentive group from India comprising 128 contributors.

Sharing his expertise, Mr. Ajay Ok Mathew, Revenue Growth Manager, AkzoNobel India Ltd stated, “Our trip to Singapore was smooth and hassle-free and we were pleasantly surprised with some of the new experiences that Singapore has to offer. This was our first trip to Singapore after such a long while due to Covid.  We experienced Singapore’s high level of safety, hygiene, efficiency and trust which are essential factors to consider for post-Covid travel, apart from a quality meeting and incentive travel program that our dealers had enjoyed.”
In the primary 5 months of 2022, India has emerged because the second largest supply market with greater than 140,000 customer arrivals to Singapore, after Indonesia. The trajectory factors to a wholesome recovery of the India market by the tip of 2022. 

A sustainable means to meet

As shoppers turn out to be extra conscious of the affect of their purchases, journey and conferences professionals are demanding extra sustainable choices when planning enterprise occasions. Ready, get set, go inexperienced! – a new white paper launched by STB and American Express Global Business Travel (Amex GBT) – seems at key traits of inexperienced conferences and occasions, the function a vacation spot performs and the way journey and conferences planners can measure a vacation spot’s sustainability. 

A sustainable provide chain can also be a main consideration, with 70% of journey and conferences professionals inserting excessive or medium significance on inexperienced certifications and credentials when deciding on a provider.
 
As organisations strategise to scale back their environmental affect, the white paper additionally provides sensible recommendations on how they will make their conferences and occasions extra sustainable, underlining varied milestones alongside the sustainability journey.
 

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