Established in 2017, the award-winning agency has 15 SKUs innovated from the luxurious truffle. For occasion, it has 5 potato chip flavours, two popcorn varieties, oil, butter, sea salt, dipping sauces and seasonal mooncakes for the Chinese Mid-Autumn Festival.
The expansion plans come on the again of its latest entry to Japan and present presence in 11 different international locations – Thailand, South Korea, China, Taiwan, Australia, Brunei, Hongkong, Indonesia, Malaysia, the Philippines and Canada.
“There is a gap in Asia on the consumption of truffles. It is something new and worth spreading. To the Italians, harvesting ingredients, preparing and presenting the final dish demonstrated their passion and a form of refined art.
“A dear Italian friend hosted our trip to a Spoleto truffle farm, and we saw the hard work, discipline and artisanship involved,” mentioned the agency’s co-founder Kayson Chan, 31, who additionally acts as its Marketing and Business Development Director.
Innovate to create
The agency has now provide you with its first-ever seasonal truffle gelato topped with hand-shaved truffles air-flown from Spoleto, Umbria, in central Italy.
The Black Summer truffles are in season and out there from April to August. Next, the unique and uncommon white truffle can be featured within the gelato as it’s in season from September to December. The white truffle has a fancy and pronounced flavour with earthy notes of garlic, honey and the forest flooring.
Finally, the Black Winter truffles would be the star because it arrives from January by means of March. It is distinguished by its darkish and robustly-veined flesh, with essentially the most intense flavour out of the three.
This season, the agency manufactured 1,000 tubs at its plant in Senoko (northern Singapore) for the home market. As of mid-June, half the stock has been snapped up.
According to Chan, the gelato thought was conceptualised in late 2021, adopted by a six-month analysis and improvement (R&D) interval to iron out the kinks. The vanilla base is constituted of the best Malagasy vanilla beans swirled with hand-chopped macadamia nuts and Bolivian pink salt, creating the umami steadiness.
“There is a misconception that good gelato can’t melt easily. However, when we added the truffle, the gelato melted faster. Good gelato is supposed to melt faster,” mentioned Chan.
Democratising the luxurious truffle
Commenting on the explanation behind the gelato line, Chan and his crew supposed to fulfil the excessive demand in Singapore for chilly desserts as a result of scorching tropical local weather. On a deeper degree, in addition they wished to make the truffle simply accessible to the overall market.
In the Singapore market, gelato or ice cream with truffles normally retails at SGD$68 per 500g pint, whereas Aroma Truffle’s pint with the identical weight retails at solely SGD$28.
“We can scale because we play the volume game and liaise directly with the truffle farm in Italy. Other firms usually have a third party involved, driving up the prices. We do not want to offer a mediocre product. In fact, we want customers to see the truffles visibly. We want to democratise the market so that even the general consumer can access such a luxurious product,” he mentioned.
Specifically, he needs to draw aspiring millennials and Gen Zs who frequent hipster espresso joints and dealing adults aged 24 to 49 to buy the gelato line.
The indulgent dairy product is out there solely in Singapore on the agency’s shops in Jewel Changi Airport and Chinatown Point, in addition to its e-commerce platform.
In conclusion, the agency hopes to develop 20% year-on-year and produce single-serve tubs to make it much more accessible. For export, it needs to check the Taiwanese and South Korean markets by 2023 or 2024. It goals to fabricate one container or round 20,000 small tubs for these markets.
“We hope to bring the product across to more people, not just in Singapore, but the whole of Asia. We want to bring this product to the common market and make it more affordable so that even more people can enjoy it,” mentioned Chan.
Singapore’s Aroma Truffle targets bigger Asia, Middle East expansion by 2024 & More Latest News Update
Singapore’s Aroma Truffle targets bigger Asia, Middle East expansion by 2024 & More Live News
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