Singapore ramps up Indonesian promotions & More News Here

JAKARTA, 26 May 2022: Singapore is gearing up to spice up visits from Indonesia with its SingapoReimagine restoration marketing campaign designed to reignite the eagerness for journey by way of recent and progressive experiences in Singapore.

To drive visits, the Singapore Tourism Board (STB) companions, by way of two Memoranda of Cooperation (MoC), with way of life tremendous app Traveloka and Trans Digital Media to sign the beginning of the year-long rollout of joint tactical campaigns.

The MoCs are STB’s first key way of life and journey partnerships inked in Indonesia because the pandemic to place Singapore as the vacation vacation spot of selection with nice affords following town’s reopening to fully-vaccinated guests with no quarantine and testing necessities underneath the Vaccinated Travel Framework (VTF).

Singapore noticed a 252% enhance in worldwide customer arrivals year-on-year in Q1 2022. This is on the again of worldwide arrivals climbing month-on-month for the third straight month in April 2022.

Some 294,300 guests hit the island’s shores in April, up from 121,200 in March, though volumes had been nonetheless far decrease than the 1.6 million recorded in Apr 2019, earlier than the pandemic. Indonesia overtook India as the largest supply of arrivals, with 58,270 travellers in April, up from 13,620 in March. Singapore expects to welcome much more guests from May as the results of the transition to the VTF from 1 April 2022.

Singapore Tourism Board government director Southeast Asia, John Conceicao mentioned: “With the strong rebound in the Indonesia market in recent months as a result of quarantine-free and test-free travel for the fully vaccinated, we are doubling down on our SingapoReimagine recovery campaign to maintain top-of-mind awareness and recapture mindshare amongst our target audiences. Through our partnerships with Traveloka and Trans Digital Media, we hope to entice Indonesian travellers with a wide range of curated tactical offers such as flight and hotel packages and other lifestyle offerings to drive and sustain visitorship through to next year.”

The partnership with Traveloka, Southeast Asia’s way of life super-app, will drive curiosity to a broader audience. It will present a extra easy reserving expertise for Singapore choices throughout 5 markets within the Southeast Asia area, specifically Indonesia, Malaysia, Thailand, Philippines, and Vietnam.

STB Indonesia had beforehand partnered with Traveloka in 2019 earlier than the pandemic, and with the bettering journey state of affairs regionally, this partnership is well timed to reignite the pent-up journey demand and maintain the restoration momentum.

Traveloka chief advertising officer Shirley Lesmana mentioned: “Before the pandemic, Singapore was consistently amongst the top three tourist destinations for Indonesians, and we are hoping that this partnership will continue the momentum, revitalizing the wanderlust in Indonesians to travel to Singapore.”

Harnessing the robust client touchpoints throughout the Trans Digital Media’s ecosystem, STB hopes its first of its form partnership with the group will assist to drive demand and precise bookings for leisure journey to Singapore. The partnership with Trans Digital Media will see AntaVaya – considered one of Indonesia’s largest journey companies, creating new Singapore merchandise supported by unique Bank Mega offers and promoted all through their media and shops nationally.

Trans Digital Media president director Abdul Aziz added: “We are truly excited about the collaboration with STB to strengthen the appeal of its tourism offerings to the Indonesian market. With this partnership, we hope to be able to support Singapore’s tourism recovery to emerge even stronger than before.”

Fresh and progressive experiences in Singapore

SkyHelix Sentosa, Singapore’s highest open-air panoramic trip and the primary carbon-neutral attraction on Sentosa Island. in addition to the Museum of Ice Cream.

Other Singapore points of interest have been enhanced, equivalent to Marvel Universe space at Madame Tussauds Singapore, the Tropical Montane Orchidetum at National Orchid Garden, and the Ice Hotel Gallery at Snow City, which is Singapore’s first ice resort expertise.

The occasions calendar in Singapore seems set to entice guests with the first-ever Wellness Festival Singapore in June, the perennial favorite Singapore Food Festival in Q3 2022, and the extremely anticipated F1 Singapore Grand Prix 2022 on the finish of September.

Travellers can even sit up for new points of interest that will likely be opening quickly, just like the Slingshot; Asia’s tallest excessive swing trip and an built-in facility the place guests can skate, surf, ski and snowboard in Trifecta in 2023.

Singapore has put in place sturdy measures to safeguard the well being and security of travellers and the area people. As of 24 May 2022, 93% of Singapore’s whole inhabitants has accomplished their full vaccination routine.

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