Fronted by 5 real-life maritime professionals, the digital marketing campaign incorporates a recent tackle maritime jobs to educate and excite Singaporeans about careers in maritime
Singapore, 9 May 2022 — Singapore Maritime Foundation (SMF) right now introduced the launch of a brand-new expertise attraction and trade branding marketing campaign, “Own Your Future”. An immersive digital marketing campaign, “Own Your Future” showcases an trade that’s purposeful, thrilling, and one that’s on the cusp of transformation catalysed by expertise and sustainability.
The marketing campaign refreshes the trade’s expertise attraction and branding efforts by elevating consciousness of the myriad of purposeful and thrilling careers within the maritime sector. Inspired by real-life maritime professionals, the marketing campaign seeks to appeal to recent graduates and mid-careerists of all backgrounds to the sector, which is an integral pillar of the worldwide logistics and provide chain, and an enabler of world commerce.
“Singapore is a maritime nation. Our maritime heritage dates back 700 years, and today we compete at the top of the league. However, not many Singaporeans are aware of the purposeful and diverse careers in the sector. Much of the activities — automation at the port, harnessing data analytics on board ships, or embracing more sustainable business practices — are ‘invisible’ to the public. Yet, without talent, there can be no transformation,” stated Ms. Tan Beng Tee, Executive Director, Singapore Maritime Foundation.
“Through this campaign and with the support of the maritime industry, SMF seeks to elevate the sector’s standing as a source of meaningful and diverse careers, where Singaporeans can make an impact in the world, through frontier domains such as technology, sustainability, and decarbonisation,” continued Ms. Tan.
Source: Singapore Maritime Foundation
“Own Your Future” is fronted by 5 real-life professionals within the maritime sector — information scientist, crew govt, ship financier, asset administration govt and transport lawyer. Using artistic strategies akin to cel-shading artwork generally seen in well-liked tradition, the marketing campaign transforms these real-life professionals from completely different elements of the maritime ecosystem into motion characters.
Central to the marketing campaign is the “Own Your Future” Career Purpose Quiz — a enjoyable, interactive quiz that customers can take to be taught extra in regards to the completely different jobs within the sector. The quiz additionally matches customers to roles they may probably think about, primarily based on responses to questions that delve into persona traits, abilities, and profession function. Apart from the quiz, Own Your Future additionally engages Singaporeans by means of storytelling throughout wealthy media platforms akin to movies and comics.
Source: Singapore Maritime Foundation