Singapore Airlines ‘We were there from Day One’ & More News Here

When the world was gripped by nervousness due to the COVID-19 virus that upended lives and livelihoods, and the journey business floor to a digital halt, Singapore Airlines (SIA) determined it might be prepared for “wheels-up,” however, at any given time.

“It was probably the worst crisis in general aviation industry and tourism,” SIA normal supervisor for the Philippines Lee Yong Tat believes. And but, SIA had its eye fastened on the horizon.

Lee stated that besides for 2 weeks, a time when the Philippine authorities imposed strict prohibition of economic flights, SIA was takeoff-ready.

“We didn’t wait for things to happen before we planned a flight because it really takes time to mount one. You need to train your staff, you need to make sure the systems are in place. So from the time of decision to the time of actual launch, it could take more than a month, it usually does,” recollects Lee throughout a current interview.

Looking again, he says the considering at SIA was, “So, if today the government announces, ‘Okay tomorrow you can fly’,” they needed to be prepared for wheels-up.

Lee, who was beforehand supervisor for Eastern China, Surabaya and Eastern India, says, “So when the pandemic first started, I remember we only had a flight once or twice a week. At most, once a day. No problem going out, but coming in, there was some quota. You couldn’t bring people in. You could only carry cargo.”

“I mean, many countries were stopping people from coming in. So goods and cargo can still flow but people totally stopped coming in. The flights were mainly supported by cargo back then. Just a lot of cargo movements in and out.”

When authorities lastly allowed flights to and from the Philippines to pick locations, Singapore was prepared for the skies. Three occasions a day, even when the flights were “empty.”

“Of course, ‘empty’ is an exaggeration. It’s not always empty, we have cargo. It’s not maximum revenue but we were comfortable to be there. And even though it might have been uncomfortable, we still pushed through with it. So when the government announced that tomorrow we are opening, our flight was already there. We were ready for those who wanted to see their families. Can you imagine the frustration if we were not ready?”

Singapore Airlines (SIA) normal supervisor for the Philippines Lee Yong Tat.

Photo by Geremy Pintolo

***

Rather a lot had modified for the reason that first months of the pandemic to the time we had our first face-to-face catch-up assembly. Singapore had simply lifted quarantine restrictions for incoming vacationers, as had the Philippines. At the restaurant the place Lee, SIA head for advertising and marketing and public relations Aiza Garcia and myself had our assembly, it was crammed to capability as allowed by security protocols.

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“Before the pandemic, we had four flights a day. Now we’re back to four a day, by the way,” Lee says proudly.

He can be pleased with the soundness of SIA.

“If people are not flying, we get zero revenue. So you need the financial muscle to make it through the crisis. Our management was very good. At the start, they focused a lot on raising capital as early as 2020, just a few months into the pandemic. There were some financing activities done in Singapore. All these were done to strengthen our balance sheet. So, at least we knew that though the crisis was here, we have the financial muscle to weather things out,” he says.

Still, he acknowledges the challenges that stay, however these too, have been forecast.

“Just when we went on to recovery, oil prices came up. It never ends. For us, overseas officers, we have one key focus, which is revenue, bringing the brand, bringing the money for the company. As for costs, we try to watch them. But the fuel part will be taken care of by the head office,” he provides.

With his deliverables very clear to him, Lee is greater than optimistic. He is assured, and has lengthy ready for the surge in journey now being skilled within the airline business as individuals uncommon to take to the skies once more.

Singapore Airlines is reportedly the world’s most awarded airline. According to its web site, SIA is “both proud and humbled that customers and industry alike have recognized our commitment to service excellence.”

According to its web site, Singapore Airlines is amongst Fortune’s “Top 50 of the World’s Most Admired Companies (ranked 32),” and ranked first within the Airline class. In December 2021, UK-based Business Traveller named it Best Airline, Best First Class, Best Cabin Staff and Best Asian Airline.

In November 2021, Business Traveler USA named Singapore Airlines Best Overall Airline within the World, Best Airline in Asia, Best Overall Inflight Experience, Best Airline First Class, Best Business Class to Asia, Best Airline Business Class, Best Airline Cuisine in Business Class and Best Airline Premium Economy Class

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***

During the primary few months of the pandemic, Lee, impressed by his spouse, took to baking, notably sourdough. Sourdough wants a starter dough, which you should let rise for hours, even days.

Lee recollects that when, he and his spouse truly let the sourdough ripen for a month!

“Sourdough-making takes a lot of patience. But there’s nothing like the smell of sourdough baking in the oven,” he shares.

Anyway, Lee relates that after leaving the sourdough to rise for 12 hours via the evening, he would bake it for half-hour the following day. And what would come out of the oven could be a masterpiece.

In a method, Lee believes that the “grounding,” if you’ll, of the aviation business within the first months of the pandemic did some good. It let some issues rise, reboot and recharge. After the primary lockdown, he seen,

“The skies were beautiful. They were more blue.”

Just just like the airline business now. Once buffeted by sturdy winds led to by the raging storm that was the pandemic, it now appears ahead to bluer, extra stunning skies forward — particularly if the airline is as ready and muscled as Singapore Airlines.

(You could e-mail me at [email protected]. Follow me on Instagram @joanneraeramirez.)

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