OROVILLE, Calif. – The City of Oroville is getting a facelift when it comes to how it markets itself.
The city council hired a community branding firm called “North Star.”
Three people who work for that company have the task to create a new brand image for Oroville.
In light of the news – Action News Now asked people who live there what they think Oroville stands for.
“Oroville is a great town, we have logging trucks, we have boats we have everything you want,” said Beverly McQuarrie, an Oroville resident.
“I think Oroville stands for something that needs to be looked at and see the mistakes that have been made and try and fix them. So the dams been fixed, the spillways been fixed all this has been done but still nobody is here you know nobody wants to come here you know they got to make some thing that he brings more people,” said Bill Dillon, a man who has lived in Oroville for at least 30 years.
“North Star” will be creating a branding plan that highlights attraction, expansion, and retention of tourists and businesses in Oroville.
Something the firm has also done for Kern County.
When council member Eric Smith heard that information during an Oroville City Council meeting he went on to say “we’re going to be much more fun than Bakersfield.”
“He lived in Bakersfield so a little competition thing for him. Personally it wasn’t anything to do with representing the city it was his little joke to the folks back home,” said Chuck Reynolds, the mayor of Oroville.
The firm that is in charge of re-branding Oroville will be there for 3 months doing research and present what they found to the council.
The city paid “North Star,” $77,000 to do this.
Oroville receiving facelift for its marketing to attract more visitors | News & Latest News Update
Oroville receiving facelift for its marketing to attract more visitors | News & More Live News
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