One Planet Pizza‘s product vary is now accessible in Sweden by means of a distribution settlement with Kale Foods, a subsidiary of effectively-recognized Swedish vegan VC agency Kale United, headed by Måns Ullerstam.
“Launching in a pizza-loving country like Sweden is amazing.”
The full portfolio of frozen pizzas is now accessible to Swedish shoppers from on-line retailer Vembla in Stockholm and Malmö, in addition to in meals service for eating places.
“The Swedish market is demanding a vegan premium pizza and we are particularly pleased to have One Planet Pizza in our plant-based portfolio. We are currently in dialogue with a number of different grocery retailers in Sweden and hope for a nationwide launch soon”, says Anders Nilback, CEO of Kale Foods.
Kale Food organised a teaser launch in collaboration with Swedish PR company Redget Communications, with vegan influencers and pizza lovers sampling the pizzas. YouTuber Evelina Forsell commented: “Let’s try this! I love that the crust is so thin. Oh my God. Okay, first try – it’s really, really good! Is it the best vegan pizza? It might be!”
Nilback commented: “We believe that reaching out with a campaign to different opinion leaders and influencers in a creative and playful way is fully in line with our strategy of creating buzz and generating demand.”
Says Mike Hill, Co-founder of One Planet Pizza: “Launching in a pizza-loving nation like Sweden is wonderful. When we began the enterprise in 2016, we had excessive hopes for the model as we knew there was an enormous hole for epic tasting plant-primarily based pizza in the market, however we’re so delighted to see it acquire recognition in different nations, because the plant-primarily based motion takes the world by storm.
“We’ve seen strong growth in the UK market, especially in recent years and our range has been listed in one of the major UK supermarket chains, ASDA; their customers are loving our pizzas, with the Spicy Peppernomi being the most popular as flexitarians start to look for ways to cut down their meat and dairy consumption without compromising on taste.”
One Planet Pizza Launches in Sweden With Help of Kale United – vegconomist & More Latest News Update
One Planet Pizza Launches in Sweden With Help of Kale United – vegconomist & More Live News
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