National campaign in Finland encourages passengers to return to public transport & More News Here

The nationwide public transport campaign, carried out by way of inter-authority collaboration, will proceed on 7 June 2022. The function of the campaign is to encourage passengers to return to public transport. In late 2021, it was placed on maintain due to the deteriorated COVID-19 state of affairs.

The campaign is in response to the collapse in passenger numbers through the COVID-19 pandemic. It encourages passengers to return to public transport and, thus, to meet individuals and participate in occasions. Its core message is that “We’re waiting for you!” The campaign shall be seen in a wide range of totally different communication channels – on-line, on the radio and on social media.

The campaign is a joint effort of the Ministry of Transport and Communications, the Transport and Communications Agency Traficom, the Transport Infrastructure Agency and the Finland Forward communications crew on the Prime Minister’s Office.

The concept for the campaign got here from a sequence of dialogue boards held remotely in summer time 2020, the place Minister of Transport and Communications Timo Harakka met with public transport operators. This led to the primary campaign to assist public transport. The present campaign is a continuation to the one launched in summer time 2020.

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Source: Ministry of Transport and Communications

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