UXBRIDGE, UK — Mondelez International, Inc. has launched a brand new pilot program in the United Kingdom that includes QR codes that present customers info on the corporate’s sustainability and well-being initiatives. The pilot — a world first for Mondelez — is a part of its “Pack Light and Right” sustainability packaging technique.
As a part of the pilot program, customers might scan the QR code on eligible packaging to entry a brand new on-line platform referred to as “SnackingRight.” The new platform offers details about Mondelez’s international Snacking Made Right packages, together with its cocoa sourcing program Cocoa Life, recommendations on aware snacking and recycling info. The recycling info consists of the Recycle Now locator from WRAP, which helps customers discover out what packaging supplies are collected and recycled at close by areas.
Mondelez stated it’s rolling out the brand new QR codes on specially-marked packages of Cadbury, Oreo and Barny merchandise as a part of an on-pack summer time promotion with Merlin Entertainments.
“We know living a more sustainable and healthier lifestyle is important to our consumers but sometimes they do not feel they have the right information about the products they choose to do so,” stated Sandra Toivo, senior model supervisor for Cadbury multipacks. “Through the SnackingRight platform we are testing new digital solutions to meet this consumer need. I’m looking forward to seeing the results of the pilot and hope that by working with WRAP and their Recycle Now locator we engage more consumers in recycling initiatives now and help form habits for the future.”
Mondelez debuts ‘SnackingRight’ QR code in UK & More Latest News Update
Mondelez debuts ‘SnackingRight’ QR code in UK & More Live News
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Mondelez debuts ‘SnackingRight’ QR code in UK & More News Today
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