Under the management of the International Committee, the NFL introduced right this moment the Los Angeles Rams will add New Zealand as their fourth International Home Marketing Area (IHMA). With the growth of this system, New Zealand will be part of Australia, China and Mexico as a Rams’ IHMA.
The Rams can have the power to market in New Zealand for not less than a five-year time period, throughout which the group can pursue actions which can be in keeping with what they’re doing domestically in Los Angeles. This contains in-person and digital marketing, company sponsorship gross sales, fan occasions and activations, youth soccer actions, merchandise gross sales and co-marketing relationships with different sports activities and leisure properties available in the market.
The International HMA initiative grants NFL golf equipment entry to international territories for marketing, fan engagement and commercialization as a part of an essential, long-term, strategic effort to allow golf equipment to construct their world manufacturers whereas driving NFL fan development internationally. As a part of Tuesday’s announcement, the NFL introduced that 4 new IHMAs have been accredited. The expanded program now contains 19 groups with entry to 30 IHMAs throughout 10 totally different international locations.
Since the IHMA program launched in January, the Rams have leveraged digital programming and platforms to have interaction followers overseas extra deeply with the group. During the 2021 NFL Playoffs and their Super Bowl LVI victory at SoFi Stadium, the Rams hosted watch events in Australia, China and Mexico.
The Rams even have offered followers in Mexico with alternatives to win Super Bowl LVI tickets, autographed memorabilia, merchandise and different unique prizes by way of a Super Bowl LVI Sweepstakes and interactive video games such as Rams Pick’em and Digital Lotería. In Australia, Rams followers can comply with Los Angeles Rams on Facebook to maintain up with the most recent info and Australia-specific content material. In China, the Rams launched a Weibo account in 2017 and on Douyin in 2021 and continues to ship content material on each platforms for his or her Chinese followers.
Los Angeles Rams announce New Zealand as new international home marketing area & More Latest News Update
Los Angeles Rams announce New Zealand as new international home marketing area & More Live News
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Los Angeles Rams announce New Zealand as new international home marketing area & More News Today
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