José María Rivero ‘teleports’ live to the Gran Vía of Madrid to celebrate in a most original way schweppes Poster 50th Birthday, that hangs in the Carrión building. This luminous sign, which is already part of the history of Madrid, made his leap to the cinema with the film ‘The day of the beast’, by Álex de la Iglesiaa film from the 1990s that “helped to bring Spanish cinema closer to the youth of the time,” explains Rivero from the ‘heights’.
In addition, this film served to popularize both its director and one of its main actors, Safe Santiagothat used the Schweppes poster for one of his most iconic scenes: “In which the good guys flee from the bad guys through the billboard. And where, at a certain moment, they have a slip and have to recover”, says the journalist while imitating this scene from the film and remains ‘hanging’ from the mythical poster. You can see the imitation of it and how advertising posters, like the one from Schweppes, Over the years, they have become a hallmark of identity. more of the cities in the main video of the news.