JohnBeerens.com, the net magnificence retailer from the Netherlands, is launching in France and Germany. The firm can be working by itself product label and buyer loyalty program.
JohnBeerens.com is a web-based retailer promoting hair and magnificence merchandise, based by Dutch hair stylist John Beerens. In 2020, the retailer was named the most well-liked web site within the Netherlands for the Fashion and Beauty class.
3 European markets
The firm broke the information throughout a presentation on the Webwinkel Vakdagen 2022, an annual occasion for the ecommerce trade within the Benelux. Aside from the Dutch market, JohnBeerens.com will now function in France and Germany as effectively.
Live purchasing
The magnificence retailer is thought for its reside purchasing occasions by way of livestreams. Customers can purchase gadgets throughout the stream whereas store assistants reply questions reside. The reside providers will probably be expanded, the corporate mentioned, additionally partnering with celebrities. Live purchasing isn’t broadly adopted but within the Netherlands.
The retailer is thought for reside purchasing occasions.
According to the founder, JohnBeerens.com is a frontrunner for reside purchasing occasions: “We put a lot of money towards it, but we get a lot of customer data in return. It is hugely interactive and propels conversion.”
Loyalty program and personal label
Furthermore, the sweetness retailer is working by itself inhouse label in addition to a buyer loyalty program: JB Club. “We have been in the market for so long that we are doing it. Think about our own shampoo and other beauty products.”
JohnBeerens.com enters France and Germany & More Latest News Update
JohnBeerens.com enters France and Germany & More Live News
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JohnBeerens.com enters France and Germany & More News Today
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