Italy at Hand returns for fourth edition with November date in Campania & More News Here

Convention Bureau Italia and nationwide vacationer board ENIT have introduced the fourth edition of MICE occasion Italy at Hand will happen 16-18 November 2022 in Campania Region. Organisers say this yr’s edition goals to develop and evolve as a benchmark occasion for worldwide consumers in Italy as a top-tier MICE Destination. Previous editions came about in Bologna, Rome and Milan.

Naples is ready to host the B2B classes and the social and teambuilding actions, whereas Sorrento will group up with different vacation spot ‘rising stars’ resembling Salerno, Campi Flegrei, Ischia and Procida in internet hosting post-tour actions.

Although Italy at Hand will preserve the identical format as the primary three editions, there will probably be a major enhance in the variety of members, the organisers say.

There will probably be three days of networking, by way of an integration of enterprise and leisure. However, this yr there will probably be 40 of the perfect Italian MICE suppliers assembly 55 high-profile worldwide consumers – towards the 45 consumers and 35 suppliers of the earlier editions. They will participate in an estimated 1,200 B2B scheduled appointments.

In addition, the friends will expertise 4 casual and enjoyable actions sparked by Italy’s identification and its traditions. The detailed programme will probably be introduced at a later stage.

“In this global mood of MICE recovery and positivity that it is finally coming back worldwide, we are thrilled to present Italy at Hand 2022,” mentioned Carlotta Ferrari, president of Convention Bureau Italia. “I am extremely proud of the choice of this year’s host destination, which closes the circle of the territorial distribution of the event. After being organised in the north and central Italy, finally the south will also have its representative in the Campania Region, a true ‘open-air destination’.”

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“The narrative concerning MICE tourism is complex and therefore requires some specific attention. Among other things, the value of Italy is seen in its eclectic destinations for tourism. Its historical-artistic heritage, together with the naturalistic, demographic, ethnological and anthropological aspects, make the Italian MICE experience unique,” Ferrari added.

“Since the first edition, Italy at Hand has demonstrated that it is not just a valid tool for companies who take part, but also a concrete opportunity for promoting the whole of Italy as a destination. It is therefore in Enit’s interest to support the event,” mentioned Enit president Giorgio Palmucci. “Combining work and leisure is one of Enit’s prime objectives, proposing trips throughout Italy that are less well-known, focusing on sustainability and guaranteeing entertainment in locations where you can discover the timeless history of iconic places. With its cities of art, its natural beauties and destinations that are easy to reach, Italy can offer a variety of experiences for all target markets,” he added.

“It is with great pride and satisfaction that Campania Region is looking forward to hosting, for the first time in southern Italy, Italy at Hand, the international MICE workshop organised by Convention Bureau Italia and ENIT,” mentioned Felice Casucci, Campania Region councillor for tourism.

Campania has the most important variety of UNESCO awards in Italy and a high quality meals and wine heritage.

International consumers can apply to participate in Italy at Hand by visiting www.italyathand.com and filling out the devoted type.

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