If You Love Costa Brazil’s Cult-Favourite Oils, Wait Until You Smell Its Debut Fragrance & More News Here – Upjobsnews

Jordan Barrett might not be all that different from the rest of us. Sure, there are those cheekbones, and that body. But when the Australian model stopped by Francisco Costa’s dinner party during Miami Art Basel celebrating the Creative Time-honoured composer, Kamala Sankram, he too found himself captivated by the scent of breau, much like everyone else. Rocks of the fragrant resin from the Amazonian Almacega tree, which is at the heart of Costa’s cult-favourite beauty brand, Costa Brazil, were burning at Casa Tua, giving the room the dank scent of jungle canopy envelopment. 

But that’s not exactly what Barrett was responding to. “I was wearing it,” Costa says of Aroma, the brand’s debut fragrance. Barrett apparently reached out to Costa after the event to reiterate how taken he was with the orange oil, nutmeg, cedarwood and patchouli-tinged scent, so Costa did what any seasoned creative director would: He made Barrett one of the faces of his first-ever eau de parfum.

The narrative around Costa’s pivot from the helm of Calvin Klein to sustainable beauty pioneer is well-trod territory at this point. After 13 years at the storied American brand, the Brazilian-born designer took a six-month hiatus from fashion, during which he journeyed to the deep Amazon for the first time, spending time in the Acre region with the Yaminawá tribe. When he returned from the six-hour canoe ride back to civilization, he brought breau with him, determined to do something with it — not just its truly unique scent profile, which smells of fresh soil, crushed leaves and smoke, but its symbolism of ritual and a way of life that values sustainability and community. 

When he launched Costa Brazil in 2018, breau — which comes in two variants, which differ depending on the time of day its harvested — was the backbone of the brand’s two silky oils, one for face and one for body. But fragrance is where Costa actually began his path to beauty. “It was the first thing I made,” he reveals.

Why the 57-year-old held back the unisex scent while he established the rest of his brand comes down to timing, resources, and some strategic thinking. “There were a lot of designers popping out of houses and launching fragrances. And I was like, ‘this is not what I’m trying to do here. I have a bigger picture in mind,” Costa explains of a moment four years ago when he was travelling around with fragrance ingredients in his suitcase as he went between São Paulo and New York. 

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