Iberia Launches Campaign To Promote Madrid In The US & More News Here

Iberia

IATA/ICAO Code

IB/IBE

Airline Type

Full Service Carrier

Hub(s)

Madrid Barajas Airport

Year Founded

1927

Alliance

oneworld

Airline Group

IAG

CEO

Javier Sánchez-Prieto

Country

Spain

Iberia has unveiled its new “Hola Madrid” Airbus A350 as a part of a collaboration with the Madrid City Council to advertise Spain’s capital metropolis within the US and Latin America. Madrid is one in all Europe’s hottest journey locations and a key connecting metropolis for Iberia vacationers.

On May twenty fifth, Iberia and the Madrid City Council introduced the brand new “Hola Madrid” Airbus A350 at an occasion within the coronary heart of town.

The presentation passed off at Espacio Iberia, on Calle Velázquez, 37, and was chaired by Almudena Maíllo, the Madrid Councillor for Tourism, and María Jesús López Solás, Iberia’s Commercial Network Development and Alliances Director.

The Airbus A350-900 (registration: EC-NSC) is the latest A350 in Iberia’s fleet and can assist promote Spain’s capital on its journeys to the US and Latin America. Iberia flies to a number of locations throughout the Atlantic, together with New York, Santiago de Chile, and Mexico.

Ms López Solas stated,

“Madrid is our home and we should have a plane named after it. The images on the fuselage of this Hello, Madrid A350 will enable us to invite passengers from the nearly fifty countries we fly to, to continue visiting us, to get to know this perennially welcoming city, with its spectacular cultural, dining, and shopping experiences, and which, at the same time, is the best connecting hub to travel to any other destination in the world.”

The Airbus A350-900 can maintain 349 passengers in a three-class configuration – 31 in enterprise class, 24 in premium financial system and 293 in financial system – and is provided with Rolls-Royce Trent XWB engines.

This is an thrilling interval for the Iberia fleet, which has welcomed three Airbus A350-900s this 12 months and expects to obtain its 1st Airbus A321XLR subsequent 12 months.

Third-busiest vacation spot in Europe

In 2021, Madrid ranked because the third-busiest journey vacation spot in Europe with round 4.9 million guests. Madrid additionally broke into the highest 10 most-visited cities worldwide final 12 months throughout a interval of serious journey restrictions.

Almudena Maíllo stated,

“At the Tourism Department, we endeavour to tell the world about our city, which is full of life and boasts an array of gastronomic, cultural, shopping, and leisure experiences that matches that of any of the world’s great cities”

To encourage long-haul passengers to discover every part Madrid has to supply, Iberia and the Madrid City Council launched the ‘Stopover Hola Madrid’ program.

This gives transit passengers the chance to spend one to 6 nights in Madrid and profit from unique reductions on lodging, procuring, eating and extra.

Between July 2019 and December 2021, a complete of 21,590 Iberia passengers took up this chance, with guests from Brazil (25.2%) and the United States (10.3%) main the best way.

Solas added,

“With Stopover Hola Madrid, we not only want to improve our customers’ experience and increase the number of visitors to Madrid, but also strengthen the position of our Madrid hub as a key connection between Europe, the US, and Latin America. 80% of the tourists who visit Spain arrive by plane and reinforcing the Madrid hub will allow it to evolve towards a new tourism model capable of generating greater wealth and more employment; a less seasonal model that will give us greater international projection.”

Eight US locations this summer season

Iberia will likely be debuting its Washington DC and Dallas flights subsequent month, taking its whole US locations to eight. Along with its companies to New York, Miami, Chicago, Los Angeles, and Boston, Iberia may even resume flights to San Francisco.

The Spanish provider will exceed its pre-pandemic capability this 12 months by round 4%, providing as much as 120 weekly flights between Madrid and the United States.

Have you flown with Iberia to the US earlier than? Have you ever participated within the ‘Stopover Hola Madrid’ program? Feel free to share your tales within the feedback.

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