How Italian-Based Gia Borghini Became A Global Brand & More News Here

Whether you’ve noticed Gia Borghini’s beautiful silhouettes on celebrities like Hailey Bieber, Ashley Graham or Gabrielle Union-Wade, the world’s high influencers, or on the pages of on-line stockists like Farfetch and the cabinets of style purveyors Kith, the Italian-based footwear model has created its personal class of elevated sneakers and purses — and makes a strong case for swapping out sneakers.

It’s no coincidence that the style model with a celeb following, Gia Borghini, hails from Italy: its founder — or architect, which is very becoming — Barbara Borghini, was at all times surrounded by magnificence, high fashion style (many legacy manufacturers are Italian), the significance of top quality development, and a robust sense of instinct.

“I am a true Italian, so I let my emotions and instinct guide me more than logic,” Borghini shares. “It’s probably not a correct thing to say for someone who runs a business, but I am very honest about it. I think women are naturally more instinctive, and this can be our biggest strength and what allows us to do and juggle so many things in life.”

Launched in 2016, Gia Borghini rapidly catapulted to “It” standing when Danish influencer and stylist Pernille Teisbaek created a collaboration with the model.

Gia Borghini is called after Borghini’s daughter, Ginevra, who Barbara says is “a powerful source of inspiration.” With feminine empowerment being one of many principal pillars of the model, it’s serendipitous that it arrived on the scene in 2016.

Gia Borghini stands for the standard of timeless items, whether or not flats (at all times with a particular twist that has develop into a signature trait of Gia Borghini), boots or heels — the model helps native Italian artisans, as a result of it believes within the energy and wonder of expertise. The model extra lately added carryalls and eyewear to its product assortment.

Gia Borghini is thought for its curated collections with celebrities like Rosie Huntington-Whiteley, whose limited-release collab was adopted by a highly-anticipated drop with Pernille Teisbaek. The launch with Teisbaek was so profitable, it led to the stylist’s appointment as Creative Consultant in Spring 2021.

With a extremely engaged group of 200K Instagram followers, distribution in over 500 on-line and bodily stockists, and an viewers of style lovers ready on Gia Borghini’s latest collections, Borghini’s intuition is clearly on-point.

Discover how the ability of instinct and the correct influencer collaborations performed a job in Gia Borghini’s meteoric rise within the style panorama.

Karin Eldor: What was the spark or breakthrough that led you to launch Gia Borghini?

Barbara Borghini: After a few years of being a stay-at-home mum and totally specializing in my household, I used to be on the lookout for a brand new expertise and exploring my deep ardour for sneakers. I additionally rapidly realized that having entry at my fingertips to the most effective artisans in Florence had an enormous potential.

Eldor: How did you determine the chance or whitespace available in the market? It’s particularly fascinating since you’re from Europe – particularly Italy – the place you have been surrounded by the legacy manufacturers of high fashion. I really like that you simply recognized an area on your model, which nonetheless leans on attractive development and silhouettes, and top quality craftsmanship.

Borghini: A lot of footwear companies at the moment — in 2016 — have been constructed by males and run from their perspective. I wished to disrupt that narrative. Almost 90% of my workforce are girls. In phrases of design and craftsmanship, driving round, assembly and speaking to native artisans and style entrepreneurs helped form the concept for the model that you simply see immediately. I additionally suppose it’s essential to remain curious and to by no means cease exchanging concepts, studying, listening, and constructing a robust workforce of execs based mostly in numerous elements of the world, who can convey totally different views to the desk.

Eldor: Of course, Gia Borghini’s success is attributed to elevated, on-point, refined silhouettes and designs, and top quality craftsmanship. How did you make sure the world understood this messaging, as a world footwear model?

Borghini: I attempt to talk by way of our content material and our social media. Through the totally different voices that help the model and our prospects. We actually attempt to produce modern, comfy and elevated sneakers with sturdy communication and at all times considerate customer support. I additionally suppose seeing influential girls like Hailey Bieber, Kendall Jenner and Ashley Graham carrying our sneakers many times is a real testomony to the consolation and high quality we provide.

Eldor: Gia Borghini has leveraged the ability of *the correct* collaborations, with star energy like Pernille Teisbaek, Chiara Ferragni and Rosie Huntington-Whiteley. Can you share a bit extra about what led to those three collaborations?

Borghini: I approached every one in every of these girls just because I might acknowledge myself of their type — I might see many similarities however interpreted in numerous methods. We appeared to share many related pursuits and values throughout inside, artwork, style, and household. I additionally like to construct sturdy and long-lasting relationships. I need to construct a Gia Borghini household, greater than only a workforce! Pernille is now a Creative Consultant, Chiara continues to put on our sneakers and help the model, Rosie has a brand new undertaking developing with us after collaborating on 4 collections, and there’s a lot extra to come back…

Eldor: What recommendation do you have got for different style manufacturers, trying to concentrate on collaborations?

Borghini: Follow your intuition. Choose a collaborator since you are personally and really feel they’ll convey a distinct viewpoint to your model, whereas sharing the identical values. Sometimes collaborating and not using a technique, solely based mostly in your intuition, is the most effective technique. To me that’s a real genuine partnership. The shopper sees by way of every part nowadays, so it’s essential to be genuine and real, and the remaining will observe.

Eldor: You have additionally aligned with top-tier influencers. Can you share your ideas on the position influencers have performed in your model’s success?

Borghini: The influencers and buddies of the home imply a lot to me personally and are the important thing ingredient to the success of the model. I really feel like they’re all a part of the household. We strive as a lot as potential to proceed working with the expertise who has at all times supported us from day one.

Eldor: I really like that you simply studied advertising and communications early on – how do you apply this ability set to your present position as a founder? I’m positive that realizing the artwork of storytelling is so important to your success as a model founder and entrepreneur!

Borghini: I strongly consider that communication is essential. The market is extremely aggressive, so that you want a robust, clear and loud voice to outlive and be acknowledged at a global stage.

Eldor: Do you have got any recommendation for different girls who need to launch a style model? It may be such an intimidating transfer.

Borghini: It could be very intimidating however when you consider in it and really feel you have got a robust message to ship, you need to positively go for it — however be ready to work very onerous and in addition sacrifice some issues.

Eldor: Building a world style model shouldn’t be at all times a simple feat, however we develop stronger from these challenges alongside the way in which! Can you share a second that was difficult or a mistake that you simply efficiently overcame and realized from?

Borghini: Every day there’s a new problem and I additionally typically make errors. But what works for me is to take a step again, regroup with my workforce and strategize on the way to finest transfer ahead. I want a ‘trial and error’ method fairly than having a purpose and never going after it in any respect.

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