How Denmark attracts tech companies & More News Here

Denmark’s Ministry of Foreign Affairs performs a job in attracting international companies to determine a presence within the nation, whether or not that be a analysis and growth centre, a regional headquarters or a gross sales workplace, and Invest in Denmark is the a part of the ministry tasked with doing that. 

“Our job is to attract foreign companies to Denmark,” says Andreas Clausen Boor, workforce chief for the tech workforce at Invest in Denmark. “And if they’re , we help them. We introduce them to the best clusters. 

“We also try to help entire industries when those industries are considered strategic. For example, we encourage the development of ecosystems, especially for up-and-coming sectors, such as quantum computing, that are not yet fully developed.”

One space the place Denmark stands head and shoulders above different European nations, in line with the World Bank report, is within the ease of doing enterprise. For all of the eight years that the report has been revealed, Denmark has ranked the very best in Europe on this respect. 

One component that’s notably attention-grabbing for startups is Denmark’s extremely versatile labour legal guidelines. The authorities makes it straightforward to cut back the workforce, whereas on the similar serving to workers to develop abilities for his or her subsequent positions. These legal guidelines observe what is usually often known as a “flexicurity” mode – a excessive diploma of flexibility for employers, together with a excessive diploma of safety offered to workers by the federal government.  

“This model is important when you venture into investments abroad,” says Boor. “You actually don’t need to get caught in a state of affairs you’ll be able to’t get out of.

“As a country, we consider it important to have a skilled workforce. Although the number of potential workers is limited by the small Danish population, the skill level is very high – not just in terms of research at universities, but also in terms of the graduates that go to work in companies.”

Boor provides: “We are superb at cooperation basically, and that’s vital when you’re establishing ecosystems. In basic, there’s robust cooperation between analysis institutes and companies.

“Because we are a small country, we know that to compete, we need to be super innovative. Of course, for that, you need very good researchers and the ability to take that research and feed it into solutions that can be brought to market. Denmark is already pretty good at that. Here at Invest in Denmark, we help companies to network with members of the local research community.”

Although international companies are unlikely to develop their consumer base considerably, given Denmark’s small inhabitants, there are some issues which are very enticing about Danish customers. Denmark is among the most digitised nations on this planet, ranked fourth within the International Institute for Management Development’s World digital competitiveness rating 2021.

“The high degree of digitisation makes Denmark a very good destination for companies that want to develop user-friendly technology,” says Boor. “All Danes use expertise every single day – and plenty of achieve this many of the day. They talk not solely with one another, but additionally with companies and public entities. This makes it an excellent marketplace for companies to check their options.

“Another key selling point is that it is much easier to be sustainable in Denmark because of the access to green, clean energy. While this is true for all industries, it is particularly attractive for anybody with a datacentre, because they use an enormous amount of electricity. Denmark has other programmes for sustainability – for example, heat exhaust is fed back into district heating systems.”

The Danish authorities tries to concentrate on sure strategic industries – these the place Denmark has a analysis benefit or the place the talents degree is excessive. There are additionally sectors the place the nation wish to develop experience to have the ability to export sooner or later. 

“We have some export strategies for tech in general,” says Boor. “When we export tech solutions, it’s quite often related to govtech, because we are super strong at that. That’s an area where we can compete with most countries in Europe.”