How And Why The Abruzzo Wine Region Of Italy Is Moving From A Low Cost To Ultra-Premium Wine Strategy & More News Here

If you take pleasure in Italian meals and wine, then most certainly you may have ordered a bottle of Montepulciano de Abruzzo – the pleasant fruity, smooth, and darkish coloured wine from the Abruzzo area of Italy. It can also be extremely doubtless that you just discovered it in the beginning of the wine record beneath inexpensive and approachable wine types. However, lots of the winemakers of Abruzzo are attempting to vary that low-priced positioning to 1 that’s extra ultra-premium, they usually have some very persuasive causes as to why it’s now time to acknowledge the advanced terroir that may be discovered all through the area.

This doesn’t imply that Abruzzo nonetheless received’t supply some entry-level inexpensive wines, however the area has advanced to a spot the place there’s a new guard of wineries that wish to showcase the spectacular advances they’ve made in viticulture and winemaking. Recently, on a Zoom name, a bunch of ten Abruzzo wineries defined how and why they’re evolving their wine enterprise technique.

“Abruzzo is in a phase of its evolution where it is repositioning itself,” explains Colin Proietto, a household proprietor and gross sales supervisor with Agricosimo Winery. “We are now focusing more on family estates, adopting more organic farming, and shifting from varietal minded to terroir focused.”

Rodrigo Redmont, household proprietor with Talamonti Family Estates, provides, “In the 1970s and 80’s, Abruzzo was dominated by large coop wineries. Most families sold their grapes to the coops, and the coops produced affordable inexpensive wines. However, in the last 20 years, family estates have started to develop and produce their own wines that showcase the terroir.”

Given this extra centered consideration on producing the most effective wine from a person property, coupled with natural farming and extra superior winemaking methods, many Abruzzo wineries are actually producing wines which might be, in truth, extra advanced and mirror the distinctive attributes of the area.

Abruzzo’s signature purple grape, the Montepulciano de Abruzzo (to not be confused with the Vino Nobile de Montepulciano wine from Tuscany the place the signature purple is Sangiovese), is main the cost. According to Stefano Zuchegna, Sales Director at Tenuta Secolo Winery, “Montepulciano de Abruzzo is not a basic grape. It is not true! It can compete with the other great grapes of Italy, such as Sangiovese.”

The Abruzzo Wine Region – Two Hour’s Drive from Rome with High Mountains and Seaside Vineyards

The Abruzzo wine area is located in central Italy nearly a two hour drive east of Rome. It stretches 130 kilometers alongside the Adriatic coast and has many rugged mountains, together with Gran Sasso, which is certainly one of Italy’s highest peaks at 9554 ft (2912m). Some of the most effective vineyards are on hillsides with views of the ocean within the distance. It has a Mediterranean local weather with considerable sunshine alongside the coast and a mean rainfall of 26 inches per yr. Inland, within the Apennines mountains, it’s a extra continental local weather with snow within the winters.

Abruzzo has been producing wine because the 6^th century BC, with a heritage from the Etruscans. Today, in line with the Consorzio Vini D’Abruzzo, it has round 250 wineries, 35 coops, 34,000 hectares of vineyards, and produces roughly 1.2 million bottles of wine per yr. Abruzzo exports 65% of its wine, and achieves annual gross sales revenues of round 300 million euros ($319 million).

The main purple grape is Montepulciano de Abruzzo, which makes up almost 80% of its manufacturing. However, additionally they develop Merlot, Cabernet Sauvignon, and different purple varieties. The most original white grape known as Pecorino – much like the cheese – and is known as after the sheep that used to eat this grape within the vineyards. It has a floral nostril, with notes of lemon, white peach, spice, crisp acidity, and a contact of salty minerality. Other regional white grapes embrace Trebianno and Cococciola.

The Five Major Ways the Abruzzo Wine Region is Differentiating Itself

So how does the Abruzzo wine area plan to distinguish itself, and transfer past its picture of solely producing cheap clean purple wine? The ten wineries recognized 5 main ways in which Abruzzo is evolving to permit them to implement a extra ultra-premium wine enterprise technique:

1) Family Estates Focused on Producing High Quality Wines – with the motion within the final 20 years for households to cease promoting all of their grapes to coops, and as a substitute construct their very own property wineries, there was an elevated deal with high quality. With the household identify on the wine label, there may be extra pleasure and craft within the winemaking. Andrea Bianco De Sipio, of Di Sipio Winery, explains, “We have added much new technology to our cellars, and are experimenting in the vineyards so we can reduce the amount of copper and sulfur sprays.” These sorts of advances are producing prime quality wines, and some wineries in Abruzzo, akin to Azienda Agricola Valentini and Emidio Pepe Winery have already moved into the $100 plus luxurious class on their bottles of Montepulciano d’Abruzzo

2) Increased Emphasis on Terroir – Whereas previously, the area was centered on mass manufacturing, now wineries are attempting to showcase the distinctive terroir (soil, local weather, slope, winemaking philosophy, and so on.) from their vineyards. They are attempting to point out how totally different Montepulciano de Abruzzo can style if produced within the DOCG of Montepulciano d’Abruzzo Colline Teramane in comparison with different DOCs, and even particular estates inside the identical space. Different winemaking methods, akin to longer oak getting older, battonage on Pecorino, and even fermenting wine in terracotta tanks somewhat than stainless-steel, akin to is finished at Ciavolich Winery, are additionally serving to to showcase the regional terroir.

3) Growth in Certified Organic Vineyards – because of its wine-grape loving local weather, Abruzzo is house to numerous natural vineyards, and plenty of wineries from the area will embrace the natural seal or the phrase “bio” on their label. Many others are working towards natural farming, however haven’t but spent the time or cash to acquire official certification. Due to this new deal with natural farming, there may be typically extra pure fruit flavors and texture within the wines that provides to their distinctiveness. The natural certification can also be enticing to many customers.

4) Wineries are Pursuing Very Unique Certifications – into addition to acquiring natural certifications, there are a variety of Abruzzo wineries which have develop into Vegan Certified, and show this certification proudly on their web sites and label. Talamonti Family Estates has just lately develop into the primary vineyard on the planet to be licensed for Equality, Diversity and Inclusion. This is a brand new certification supplied by Arborus. “Agriculture in Italy has been strongly male dominated,” explains Rodrigo Redmont, a member of the Talamonti Family. “I have two girls and want to leave them a better place for the future. At Talamonti, we decided to utilize diversity and inclusion as a guiding principal for our policies and approach in life, so we participated in the certification process.”

5) Increased Focus on Abruzzo Tourism and National Parks – Abruzzo is blessed with not solely excessive mountains and sunny seashores, however is made up of three nationwide parks and plenty of regional preserves, making it the one area in Europe the place greater than 30% of the territory is protected by parks. This brings many vacationers to the area to benefit from the out of doors actions, but additionally to feast on the regional delicacies, which is understood for its recent seafood, pasta, cheese, and lamb. A distinctive vacationer past-time is fishing from a trabocchi – a big picket construction with nets that stretches out into the ocean.

Indeed there are most likely only a few areas on the planet the place a vineyard has vineyards in a nationwide park, however the Passetti Winery has been farming natural vineyards for 5 generations, and a nationwide park encompasses their vines. “We are the only winery in Abruzzo to have vineyards in the national park,” states Annesa Vanarelli, export supervisor with Passetti. “We work very carefully with the park officials to make sure that the environment is protected, and that everything we do is organic and environmentally friendly.” Another natural vineyard, Menicucci, has mixed wine tourism with their property by constructing a boutique resort and restaurant on the property.

Abruzzo Wine Strategy Implementation Takes Time and Patience

Moving from a low-cost to ultra-premium wine enterprise technique is just not a straightforward feat. However, the Abruzzo area has acquired some funding from the European Union as a part of the ‘Charming Taste of Europe’ marketing campaign to advertise the entire optimistic adjustments inside their area. A collection of Zoom classes much like this one is focused at wine patrons and journalists, in addition to press journeys for international sommeliers and writers to go to the area to style the wines and see the adjustments within the wineries and vineyards. This is an efficient begin, however must be expanded and emphasised over-time, so that customers and wine patrons all over the world will start to acknowledge the entire optimistic adjustments taking place within the Abruzzo wine area of Italy.

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