Head of real estate agency spoofed in online billboards says they are 'hilarious' & More Trending News

The head of a Wellington-based real estate agency spoofed in an online billboard marketing campaign says he finds many of the indicators hilarious and that he respects folks’s proper to specific their level of view.

An internet site designed to seem like agency Lowe and Co’s has been created by three Wellington programmers, and permits customers to insert their very own slogans on the agency’s billboards.

Contributors have changed commercials with statements highlighting unaffordable home and rental costs and the poor high quality of housing inventory, all in the corporate’s signature white textual content on black background.

One reads: “Looking for a place your family can live? Sell us your blood, and we’ll think about it.”

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Another reads: “You see a housing crisis. We see an opportunity for portfolio expansion.”

Lowe and Co managing director Craig Lowe stated the spoofing of the corporate’s billboards was stunning.

“It’s a bit humbling to be honest, to have garnered so much attention. From our perspective it speaks a lot to the power of the brand,” Lowe stated.

“It’s a pretty fun tool for people to show creativity and humour by creating classic memes and some of the ones directed to us are hilarious. If you can’t laugh at yourself, you don’t deserve to laugh at anyone else.”

Lowe stated many of the billboards weren’t associated to real estate brokers, and a buddy had in contrast the spoofs to the publics’ adoption of Tui’s “yeah right” adverts.

“Which I think is a great analogy. We’ve always been tongue in cheek with our billboards, and I think this is just an extension of that.”

One of the co-creators of the spoof web site, programmer and designer Mix Irving, stated the web site and app took him, fellow programmer Sam Muirhead and a 3rd buddy, who didn’t need to be named, about 10 days to make.

Two of the three creators owned a house, however Irving stated they all had pals who had not managed to get on the ladder.

“It’s upsetting to see how their luck is going, and how inaccessible housing is for so many people,” Irving stated.

“I think it’s a societal problem, we are all poorer if some of us don’t have housing, you know?”

One Instagram submit internet hosting a picture of spoof billboards had over 36,000 likes, a tweet concerning the web page has acquired 279 retweets.

The spoof web site states it was made as a result of the creators thought that “bragging about being greedy middle-men in a housing crisis felt a bit off”.

“We thought about defacing billboards, but that takes effort (some of them are really high up),” the web site reads.

“Then we realised we could give everyone the power to write their own messages; to shape our collective narrative.”

In response to the characterisation as “greedy”, Lowe stated he and his employees had been at all times respectful of the actual fact they had been working in an setting that was powerful for first house consumers and the place costs had turn out to be exclusionary.

“From our perspective we don’t influence the market in any one direction, but we are an easy target”

“At the end of the day when you put yourself out there you have to expect that some people will put stuff out there that isn’t so kind, but we can have a laugh at ourselves at the same time – and that’s OK as well.”

“We care deeply that all generations can buy a house and are happy to be part of the conversation around affordable housing.”

Spoof web site on the market with earnings going to housing initiatives

The spoof web site can also be on the market, with the proceeds going to an organisation bettering housing accessibility.

“As savvy investors, we’ve added a lot of value to this now luxurious and well-appointed domain,” it reads.

“The current RV (rateable value) is at about $10k, and is only going to go up. Sale will be by a complex and opaque tender process in the future. We’re currently looking into local housing-related projects to donate profits of the sale to.”

Irving stated the trio deliberate to run a tongue-in-cheek Trade Me public sale.

They had not settled on which supplier to choose.

“We’re looking into good matches at the moment, because I’m aware you can’t just drop money on people randomly,” Irving stated.

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