Government of Canada invests to grow exports for Canada's red meat sector & More News Here

OTTAWA, ON, May 11, 2022 /CNW/ – Seizing alternatives to enhance and diversify Canadian red meat exports is essential to the financial progress and profitability of Canada’s agriculture and agri-food sector. Today, the Minister of Agriculture and Agri-Food, the Honourable Marie-Claude Bibeau, introduced an funding of up to $543,271 to assist efforts by the Canadian Meat Council (CMC) to grow Canada’s red meat exports.

With funding underneath the AgriAdvertising Program, the CMC will implement a world market technique that goals to keep current markets and establish new alternatives to diversify commerce.

In collaboration with the Canadian Pork Council (CPC) and the Canadian Cattlemen’s Association (CCA), the CMC is endeavor actions akin to commerce advocacy missions, participating with in-market intelligence specialists, and arranging inspection visits by worldwide officers to show compliance with meals security requirements for export. This work will assist construct and strengthen relationships with international {industry} companions and enhance Canada’s status for high-quality and protected merchandise.

Canada’s red meat sector is a crucial half of the Canadian financial system with exports value greater than $9.4 billion in 2021. Increasing exports advantages Canadian producers and processors by stimulating financial exercise and serving to to grow their gross sales in worldwide markets. Strong demand for Canadian red meat merchandise helps jobs throughout your entire provide chain and contributes to the general success of Canada’s agriculture sector.

The Government of Canada is making certain the red meat sector has the required sources to seize new export alternatives to stay aggressive and proceed to be a sustainable driver of financial progress.

Quotes

“Canada’s red meat industry is a strong driver of our nation’s economy. This investment will help the industry diversity its exports and develop markets by building new trade relationships. Our producers and processors are at the heart of the vitality of our rural communities, and we will continue to support them.”
–        The Honourable Marie-Claude Bibeau, Minister of Agriculture and Agri-Food

“CMC along with Canadian Pork Council and Canadian Cattlemen’s Association are grateful for the support given to our industry through the AgriMarketing program. This funding allows us to do valuable advocacy by reaching out to our counterparts and build allies to help influence decision-making in these markets. We are thankful that the government recognizes the importance of foreign markets for the meat industry as the demand keeps growing for our high-quality Canadian meat around the world.”
–        Chris White, President and CEO, Canadian Meat Council

Quick Facts

• The Canadian red meat sector represents the biggest supply of farm money receipts totaling over $16 billion in 2021.
• The Canadian Meat Council (CMC) represents Canada’s federally registered meat packers, meat processors and suppliers of good and companies to the meat {industry}. The CMC advocates for its members to safe and enhance Canada’s world meat competitiveness.
• The AgriAdvertising Program, a federally-funded program underneath the Canadian Agricultural Partnership, goals to enhance and diversify exports to worldwide markets and seize home market alternatives by industry-led promotional actions that differentiate Canadian merchandise and producers, and leverage Canada’s status for high-quality and protected meals.
• The Canadian Agricultural Partnership is a $3 billion, five-year (2018-2023) funding by federal, provincial and territorial governments to strengthen and grow Canada’s agriculture and agri-food sector.

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SOURCE Agriculture and Agri-Food Canada

For additional data: Marianne Dandurand, Press Secretary, Office of the Minister of Agriculture and Agri-Food, [email protected], 343-541-9229; Media Relations, Agriculture and Agri-Food Canada, Ottawa, Ontario, 1-866-345-7972, [email protected]

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