Google announced today that it will be rolling out new search updates over the next few weeks. These are intended to make it easier for users to find high-quality content.
As TechCrunch reports, the new ranking improvements should help ensure that less inferior or unoriginal content ranks high in the search results. Google says the update is primarily targeting content created primarily for search engine placement, so-called “SEO-first” content. The company’s tests have shown that the update improves the results users find when searching for content such as online education, arts and entertainment, shopping and technology-related content.
The new updates are intended to help reduce the number of poor-quality results from websites. They would have learned to manipulate the system with content optimized for high placement in search results. Google says that users should see content that is actually useful prominently in search results. The company plans to refine its systems and build on these improvements over time.
Google with new updates to reduce bad search results
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Google with new updates to reduce bad search results
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