On June 23, 2022, Italy’s knowledge safety authority (the “Garante”) decided {that a} web site’s use of the viewers measurement software Google Analytics is just not compliant with the EU General Data Protection Regulation (“GDPR”), because the software transfers private knowledge to the United States, which doesn’t supply an sufficient degree of knowledge safety. In making this willpower, the Garante joins different EU knowledge safety authorities, together with the French and Austrian regulators, that even have discovered use of the software to be illegal.
The Garante decided that web sites utilizing Google Analytics collected by way of cookies private knowledge together with consumer interactions with the web site, pages visited, browser data, working system, display decision, chosen language, date and time of web page views and consumer machine IP deal with. This data was transferred to the United States with out the extra safeguards for private knowledge required underneath the GDPR following the Schrems II willpower, and subsequently confronted the opportunity of governmental entry. In the Garante’s ruling, web site operator Caffeina Media S.r.l. was ordered to convey its processing into compliance with the GDPR inside 90 days, however the ruling has wider implications because the Garante commented that it had obtained many “alerts and queries” regarding Google Analytics. It additionally said that it known as upon “all controllers to verify that the use of cookies and other tracking tools on their websites is compliant with data protection law; this applies in particular to Google Analytics and similar services.”
Copyright © 2022, Hunton Andrews Kurth LLP. All Rights Reserved.National Law Review, Volume XII, Number 181
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