SINGAPORE–(BUSINESS WIRE)–May 17, 2022–
GOOD Meat, the cultivated meat division of Eat Just, Inc., an organization that applies cutting-edge science and expertise on a mission to create more healthy, extra sustainable meals, is proud to debut its hen satay at Michelin-plate hawker Keng Eng Kee (KEK) starting Friday, May 20. This would be the first time the brand new product will likely be served to the general public, and the corporate is thrilled to welcome Francis Mallmann, the famed chef who launched open-fire cooking to thousands and thousands, to the launch.
This press launch options multimedia. View the complete launch right here: https://www.businesswire.com/news/home/20220517006332/en/
GOOD Meat cultivated hen satay being cooked over charcoal (Photo: Eat Just, Inc.)
Mallmann, often called the “Carnivore King,” is known for his primal fashion of cooking, specializing in smoke, fireplace, salt and meat, and has been featured on Netflix’s “Chef’s Table” and numerous different meals applications. He is the creator of a number of acclaimed cookbooks together with Seven Fires: Grilling the Argentine Way (2009), Mallmann on Fire (2014) and the brand new launch Green Fire (2022), which explores the flavorful potential of cooking greens. Mallmann additionally shocked followers in an interview by sharing his views on the way forward for meals, saying, “I think that in thirty more years, we won’t be eating any more animals.”
It’s solely becoming that the chef who grew to become well-known for his technique of cooking entire animals on a hearth pit is now supporting GOOD Meat in its completely new method to creating meat from animal cells relatively than slaughtered livestock. Mallmann, who runs 9 eating places, seven of that are in South America, joins fellow GOOD Meat supporter and board member José Andrés as one of many culinary world’s highest profile proponents of cultivated meat.
In addition to being a particular visitor at GOOD Meat’s three-day KEK pop-up, Mallmann intends to launch GOOD Meat at one among his eating places in South America in some unspecified time in the future sooner or later. In the meantime, KEK, a well-liked family-run hawker based over 50 years in the past, will likely be serving their loyal clients GOOD Meat cultivated hen satay served with cucumber slaw, peanut sauce, Singapore bee hoon (stir fried rice vermicelli) and KEK signature tofu for a value of $13.80 SGD.
“We all know where the Earth is at, and if we close our eyes to dream on better days, we know that changes must be done. GOOD Meat has embraced innovation for business and health. I’m proud to eat their chicken and am excited to launch with them when ready in one of my restaurants in South America. We need romance in cooking and the hope of new seeds, and they are one of them,” Mallmann mentioned.
GOOD Meat’s collaboration with KEK and Mallmann is a part of a collection of pop-ups the corporate has organized in 2022 to shine a lightweight on a few of Singapore’s beloved hawker stalls whose livelihoods have been jeopardized by a downturn in enterprise throughout the pandemic. The first pop-up was with Loo’s Hainanese Curry Rice, a family-run enterprise for 74 years, earlier this yr.
Learn extra about this system right here and for pictures of Mallmann, KEK and GOOD Meat hen satay, click on right here.
About Eat Just, Inc.
Eat Just is a meals expertise firm with a mission to construct a more healthy, safer and extra sustainable meals system in our lifetimes. The firm’s experience, from functionalizing plant proteins to culturing animal cells, is powered by a world-class crew of scientists and cooks spanning greater than a dozen analysis disciplines. Eat Just created America’s fastest-growing egg model, which is made completely of crops, and the world’s first-to-market meat constructed from animal cells as an alternative of slaughtered livestock. The firm has been acknowledged as one among Fast Company’s “Most Innovative Companies,” Entrepreneur’s “100 Brilliant Companies,” CNBC’s “Disruptor 50” and a World Economic Forum Technology Pioneer. JUST Egg has been named amongst Popular Science’s “100 Greatest Innovations” and Fast Company’s “World Changing Ideas” and the history-making debut of GOOD Meat was heralded as one among 2020’s prime scientific breakthroughs by The Guardian, Vox and WIRED.
For extra data on JUST Egg, go to https://ju.st.
For extra data on GOOD Meat, go to http://goodmeat.co.
View supply model on businesswire.com:https://www.businesswire.com/news/home/20220517006332/en/
CONTACT: Andrew Noyes
[email protected] Communications (Singapore)
KEYWORD: CALIFORNIA SINGAPORE UNITED STATES NORTH AMERICA ASIA PACIFIC
INDUSTRY KEYWORD: RETAIL RESTAURANT/BAR SUPERMARKET AGRICULTURE NATURAL RESOURCES FOOD/BEVERAGE
SOURCE: Eat Just, Inc.
Copyright Business Wire 2022.
PUB: 05/17/2022 11:23 PM/DISC: 05/17/2022 11:23 PM
http://www.businesswire.com/news/home/20220517006332/en