PHOENIX, Aug. 25, 2022 /PRNewswire/ — What if the pandemic was only a dress rehearsal? Could your business survive the next big devastation?
“Instead of guessing or seeing how things play out, use data to give your organization the best chance of success and potentially gaining market share, even while other companies struggle,” says Apolinski, author of the book Grow Your Market Share In A Zombie Apocalypse (2022, Indie Books International).
Apolinski is the CEO of 3 Dog Write, Inc., a full-service digital consulting agency she founded in 2012. She works with Fortune 1,000 companies that want to accelerate revenue and take market share using digital means. As a speaker, she teaches business leaders how to affect sales growth with their digital-content strategy.
In the last ten years, Apolinski has helped her clients create nearly $1 billion in revenue growth. She works with household name brands such as one of the top five banks, one of the top five wealth management and financial services firms and a billion-dollar Japanese electronics organization. Here are four areas to study to bullet-proof your business, even from the walking dead of a zombie uprising:
Area #1: Economic Conditions Affecting Your Customer. Before looking at your company’s position in the economy, it is important to look at what effects the current economic conditions are having on your customer base. Review this data:
- Website traffic: Is website traffic increasing or decreasing? Is traffic coming from other geographical areas? Are you seeing different website patterns, for instance, different pages being reviewed?
- Contact form: Have you seen an increase or decrease in the use of your contact form? Are the requests more urgent, or more of an exploration of options? Have the products or services requests shifted in any way?
Area #2: Economic Conditions Affecting Tangential Industries And Vendors. Looking at adjacent industries and vendors can help to assess how widespread the economic condition is, how quickly the condition may impact your organization, and what effect any supply-chain disruption may have on both adjacent industries and your industry. Review this data:
- Media mentions: Have there been media reports on other industries that are related to yours? What is being said about those industries? To track media mentions, set up Google alerts on adjacent industries, including key business players that lead the industry in terms of trends and overall health.
- Emails: Are you starting to receive emails from your supply chain, or from companies in the same economic circle, encouraging you to “keep calm,” or to show solidarity?
Area #3: Economic Conditions Affecting Unrelated Industries. Industries that are unrelated to your organization at first glance may seem to be irrelevant. However, stress on one sector may have a cascading effect on another. Review this data:
- Global news trends: Keeping abreast of global news trends can give you a clue to what is transpiring, and what the ripple effect may be in your industry. This includes information on global trade and domestic changes, such as weather-related impacts.
- Public policy chatter: If you are not keeping tabs on changes in public policy, there may be legislation that will change tax laws, labor laws, or financing options.
- New business growth: New business applications have been steadily increasing over the last decade, with 2020 having a record number of new small business start-ups.
Area #4: Economic Conditions Affecting Your Company And Competitors. The last crucial area reviews how the current condition is affecting both you and your competitors. By being aware of the actions taken by any competition, your organization can either adopt a similar strategy, modify the strategy, or go in a different way entirely. Review this data:
- Competitor digital communication: While a competitor analysis and review should be a standard practice in your digital communication strategy, this review becomes even more important when there is a sudden and severe change.
- Email campaigns: To see if your customer base has shifted focus, a quick trend review of open and click-through rates of your last few email campaigns can highlight any distractions that have caused your audience to shift gears.
“In every situational assessment, these four areas should be part of the review to provide a thorough picture,” says Apolinski. “These areas are measurable so that data trends can be tracked, new trends can be detected and data application can be conducted to maximize the benefit of the outcome.”
About Indie Books International
Indie Books International (www.indiebooksintl.com) serves as an independent publishing alternative to help agencies, business coaches and consultants create impact and influence. Indie Books offers no-cost strategy calls to prospective authors and no-cost strategy calls to current authors.
Contact
Henry DeVries
[email protected]
619-540-3031
SOURCE Lisa Apolinski
Four Areas Every Business Must Examine To Gain Market Share Come What May & Latest News Update
Four Areas Every Business Must Examine To Gain Market Share Come What May & More Live News
All this news that I have made and shared for you people, you will like it very much and in it we keep bringing topics for you people like every time so that you keep getting news information like trending topics and you It is our goal to be able to get
all kinds of news without going through us so that we can reach you the latest and best news for free so that you can move ahead further by getting the information of that news together with you. Later on, we will continue
to give information about more today world news update types of latest news through posts on our website so that you always keep moving forward in that news and whatever kind of information will be there, it will definitely be conveyed to you people.
Four Areas Every Business Must Examine To Gain Market Share Come What May & More News Today
All this news that I have brought up to you or will be the most different and best news that you people are not going to get anywhere, along with the information Trending News, Breaking News, Health News, Science News, Sports News, Entertainment News, Technology News, Business News, World News of this made available to all of you so that you are always connected with the news, stay ahead in the matter and keep getting today news all types of news for free till today so that you can get the news by getting it. Always take two steps forward
Credit Goes To News Website – This Original Content Owner News Website . This Is Not My Content So If You Want To Read Original Content You Can Follow Below Links