Emmi is to cease promoting Onken merchandise in Germany.
The Switzerland-based dairy group believes the expansion prospects for Onken don’t justify preserving the model available in the market.
Emmi sells Onken yogurt and quark merchandise in Germany. Production, dealt with by an unnamed contract producer, will likely be phased out by the top of June.
A spokesperson for Emmi stated there have been “two main reasons” for the choice.
“On the one hand, we see insufficient growth prospects for the brand and, reinforced by the continuously raising high input costs, additional negative impacts on the profitability of the business in the highly-competitive German market for yoghurt and quark,” the spokesperson stated.
“On the other hand, we want to focus on profitable growth segments, such as ready-to-drink coffee with Emmi Caffè Latte and speciality cheese with Emmi Kaltbach.”
According to analysis printed in November, the worth of Germany’s yogurt class inched up from EUR2.9bn (US$3.01bn) in 2015 to EUR3bn in 2020, registering a compound annual progress charge of 0.5%. GlobalData says the class is predicted to succeed in EUR3.3bn by 2025, which might quantity to a CAGR of 1.9% between 2020 and that yr.
The information and analytics group estimated Onken had a market share of 0.7% in Germany’s yogurt class in 2020, rating 17th on a listing headed by FrieslandCampina’s Landliebe.
Emmi doesn’t disclose annual gross sales by particular person market. In 2021, the corporate generated CHF660m (US$661.9m) in gross sales in Europe, up 5% on a yr earlier. Group internet gross sales have been CHF3.91bn, 5.6% larger than in 2020.
In Germany, the corporate’s property embrace natural dairy enterprise Gläserne Molkerei, through which it first invested in 2014 and once more two years later.
Two months in the past, Emmi stated finance chief Ricarda Demarmels would succeed CEO Urs Riedener when he turns into chairman subsequent yr.
Demarmels, who has been Emmi’s CFO since 2019, will tackle the function from 1 January. Emmi stated in September Riedener deliberate to step down after 14 years on the helm.
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