Denmark ‘first country in the world’ to develop its own climate label for food & More News Here

 On 16 April, Denmark’s Minister of Food, Agriculture and Fisheries, Rasmus Prehn, introduced plans to publicly fund the improvement of a climate label for food.

A complete of DKK 9m has been allotted to the venture this yr, with a proposal anticipated by the finish of 2022.

Danes need to eat extra climate-friendly meals, however don’t all the time know which merchandise are the ‘green choice’ when making buying choices in-store, instructed Prehn when saying the plan.

“Therefore, Denmark must now have a state-controlled climate label. It must be one unified brand that consumers can trust, so we can avoid a forest of brands that just confuse.”​

The authorities is now organising a working group, to which all related actors can have the alternative to contribute. Results shall be revealed ‘before Christmas’, in order that Denmark can change into the ‘first country in the world’ to have a ‘state-controlled’ climate label, he continued.

“We are at the forefront of the global scene, showing the way forward in the green transition.” ​

A danger of proliferation?​

Environmental labelling is tipped to be an essential software in serving to empower shoppers to make extra sustainable food decisions.

As a part of its pledge to obtain net-zero carbon emissions by 2050, the European Commission is getting ready to desk a sustainable food labelling framework.

In the meantime, an growing variety of environmental labels are getting into the market, from Eco-Score​ to Planet-Score​ and a brand new labelling scheme developed by Foundation Earth​.

The extra eco-labels are developed, the better the danger of proliferation, nevertheless. Minister Prehn referenced this downside – of getting too many competing labels that may confuse shoppers – in his announcement.

Governments could consider the answer to proliferation lies in growing one harmonised label, nevertheless it has beforehand been instructed that in reality this does the reverse:​ it provides yet one more eco-label to the combine.

The reply may effectively lie in making a label necessary. However, the European Commission is not going to permit Denmark to demand all meals carry a climate label, and it’ll due to this fact stay voluntary.

Paul Holmbeck from Holmbeck EcoSeek the advice of believes he could have discovered an answer. Taking to social media, the advisor and IFOAM World Board Member argued that retailers can demand the new label be used on all merchandise.

“Otherwise, the products with high emissions, where consumers are most in need of information, will go unlabelled.”​

Responding to client demand​

Denmark has a historical past of incorporating environmental sustainability into authorities initiatives.

Last yr, the country included CO2 emissions into its dietary tips​ for the first time, ensuing in suggestions to eat extra legumes and greens, and fewer meat. The Climate Council estimates that by following these tips, a mean Dane aged 6-64 can cut back their climate footprint by 31-54%.

Both initiatives feed into the authorities’s plan to cut back its climate footprint by 70% by 2030.

They additionally reply to client need to make a distinction, in accordance to food tradition organisation Madkulturen, which estimates the majority of Danes consider that it will be significant to fight climate change by way of what we eat: six out of 10 would really like to eat extra climate-friendly meals.

And it could be potential to achieve this, with the proper instruments. Of the 7 tonnes of CO2e emitted by Danes from personal consumption, round 2 tonnes come from food and drinks, in accordance to the Danish Energy Agency.

At the identical time, most Danes (three out of 4) discover it tough to see what climate footprint a food product has. According to the Danish Consumer Council, simply two out of roughly 1,100 shoppers surveyed can appropriately rank eight strange meals in accordance to how a lot they burden the planet.

Retailers’ views​

Denmark’s technique has been welcomed by the retail sector, on the situation the labelling scheme is credible.

De Samvirkende Købmænd (the Federation of Retail Grocers in Denmark), a commerce organisation representing supermarkets and grocers throughout the country, mentioned it has three necessities for climate labelling: ‘credibility, credibility, credibility’.

“Therefore, it requires an unprecedented thorough preparation, where all parameters are optimally taken into account, e.g., also production conditions and transportation before a brand is launched,” ​mentioned John Wager, CEO of De Samvirkende Købmænd.

“Average considerations must not make the label on specific goods more misleading than indicative, and the label must have broad support from both suppliers and retailers.​

“In other words: ‘Yes’ to a climate label when we are sure that it has credibility and can have an impact in line with the organic label, the keyhole label, and the Nordic Ecolabel.” ​

Supermarket retailer Coop, too, careworn the significance of credibility.

“It is crucial for the green transition in the grocery trade that we provide customers with credible communication that they can use when they are in the supermarket and have to choose which goods they want to buy,” ​mentioned Coop Executive Vice President Per Thau.

Denmark’s largest retail group, Salling Group, additionally expressed its help, so long as the label serves the client. “The ambition and the long-term goal must be a label where the consumer can see the specific climate impact directly on the individual product,” ​mentioned Salling Group’s CSR director Henrik Vinther Olesen.

“Therefore, we welcome the Minister’s proposal and look forward to being able to contribute with the experiences we have gained through our own experiments with climate labelling and seriously move the climate agenda.”​

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