Geoff and Justine Ross on Lake Hawea Station. Photo / Supplied
The newest Country Calendar episode about Australasia’s first licensed carbon zero farm has come underneath some intense online criticism.
Sunday’s episode of Hyundai Country Calendar featured Lake Hawea Station, run by Kiwi entrepreneurs Geoff and Justine Ross.
The couple went again to their rural roots in 2019, shopping for the 6500ha excessive nation station and changing it right into a carbon zero licensed farm, the place they now run 10,000 merino sheep.
The Ross’ are the founders of the massively profitable 42 Below vodka firm and, on the present, Justine described them as “natural disrupters”.
However, their “disruption” within the shearing shed and promotion of regenerative agriculture has ruffled just a few feathers within the rural neighborhood.
The backlash has been so fierce the long-lasting present was compelled to handle it on its Facebook web page.
“We’ve had a huge response to the show about carbon reduction and animal welfare at Lake Hawea Station. And although it was our highest-rating episode of the year, most of your comments are negative!” the submit started.
A number of criticism was aimed on the adjustments within the shearing shed, the place the main focus had moved from the shearers to the sheep.
The shearing board was painted white, to point out up any blood, and mattresses had been positioned on the backside of the porthole chutes to guard the sheep on their means out of the shed after shearing.
The shearers’ typical choice for rock anthems has been changed with classical music to calm the animals and a scorecard for shearers’ efficiency was judged on the expertise of the sheep, versus the normal tally.
During the episode, Geoff Ross stated the selections had been made to appease and educate abroad customers who imagine shearing is dangerous to sheep.
New Zealand viewers weren’t impressed, calling the selections “woke,” and “PC BS”.
One commentator claimed it was “very obvious that the Government money has infected TVNZ”.
A spokesperson for TVNZ stated the broadcaster was state-owned however commercially funded and operated independently.
The shearing regime confronted fierce criticism as nicely, saying scorecards for shearers had been “crapola” and that they need to be allowed to choose their very own music “even though a lot of it is rubbish”.
The present additionally got here underneath fireplace for presenting an unrealistic model of farming in New Zealand, as not all Kiwis take pleasure in the identical monetary state of affairs because the couple.
“Not everyone can sell a vodka company for millions and then buy a farm to try [to] promote their fantasy ideas,” one remark learn.
Someone else known as for “real farming” to be depicted, asking for “real people with real mortgages and real challenges”.
Not all of the suggestions was destructive, with some supporting the couple’s environmental efforts and chastising those that complained.
“Unbelievable how many nasty comments there [are] over this episode. You should all be ashamed. Absolute keyboard warriors.”
One commentator could not perceive what all of the fuss was about, saying they thought the programme was “fantastic” and had watched it greater than as soon as.
“Well done to their conservation measures and thinking outside the box!” they praised the couple.
The couple offered their alcohol model 42 Below to Bacardi in 2006 for lots of of thousands and thousands. They additionally personal corporations Ecoya and Trilogy.
Their farm, spanning 6500ha of South Island excessive nation, has over 10,000 merino sheep and, in line with their web site, goals to “conserve and restore biodiversity and introduce regenerative farming practices.”
Whatever the tone of the suggestions, Country Calendar stated it had helped to make Lake Hawea Station’s entry the best ranking episode of the yr to this point – maybe simply not in the way in which it meant.
Geoff Ross couldn’t be reached for remark.
Country Calendar’s Lake Hawea Station episode criticised online & More Latest News Update
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Country Calendar’s Lake Hawea Station episode criticised online & More News Today
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