Airpoints have partnered with Bastion Shine and dentsu to launch a brand new platform and an advert marketing campaign to get Kiwis again to worldwide journey.
The platform, titled ‘Don’t Live Pointlessly’, permits vacationers from New Zealand to transform their on a regular basis spending into journey factors to assist them get again out into the world.
With a give attention to the optimistic impacts journey can have on psychological well being, relationships and stress, Airpoints hopes to advertise vacation alternatives for Kiwis with the rebranded platform.
Andy McLeish, chief technique officer at Shine, mentioned: “The Airpoints programme has been around a long time and there is a huge opportunity to connect with a large part of the member base. We wanted to re-ignite emotional connection with the Airpoints programme through its largest benefit – that it enables anyone, no matter who they are, to get closer to their travel dream every single day.”
The lead 60” AV and social marketing campaign was directed by Adam Stevens and produced by Good Oil. Rich Maddocks, chief artistic officer at Bastion Shine says: “Reminding Kiwis how they can live a life less ordinary through the power of travel was a fertile creative territory, rich with insight. The challenge for us was to bring that narrative to life in a way that was as interesting as it was true. Hopefully we’ve done that.”
The new platform launched as an built-in marketing campaign throughout broadcast, digital, social and OOH on May 1. Further exercise is about to launch over the approaching months geared toward enhancing engagement with the programme additional by showcasing the a number of methods to earn and spend Airpoints.
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Bastion Shine, dentsu And Air New Zealand Launch New Platform For Airpoints & More Latest News Update
Bastion Shine, dentsu And Air New Zealand Launch New Platform For Airpoints & More Live News
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Bastion Shine, dentsu And Air New Zealand Launch New Platform For Airpoints & More News Today
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