As the pandemic-driven surge in time spent with media tapers off in France and Germany, cellular and digital video are nonetheless making gains. Here’s what our newest forecast reveals.
France and Germany are on totally different paths with regard to complete media usage. In France, time spent is falling. Adults will spend 623 minutes (virtually 10.5 hours) per day with media this yr, and that determine is projected to slide to only above 2019 ranges in 2024 (612 minutes per day).
By distinction, Germany will put up regular progress all through the forecast interval and overtake France in complete time spent with media for the primary time this yr (629 minutes per day).
Traditional media’s dominance is weakening. In each nations, time spent with conventional media together with TV, newspapers, and radio shall be increased than time with digital media, however that pattern is slowly altering.
Analyst Take: Digital video usage gains ground in France and Germany & More Latest News Update
Analyst Take: Digital video usage gains ground in France and Germany & More Live News
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Analyst Take: Digital video usage gains ground in France and Germany & More News Today
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