AKQA Profiles Desperate LGBTQ+ Asylum Seekers in Sweden & More News Here

West Pride appointed the six refugees “Ambassadors of Pride” to tout their assimilation into Swedish society and strengthen their instances for asylum. The group additionally offers them with authorized counsel and urges everybody to signal a petition demanding immigration reform.

“We have a duty to protect basic, inalienable human rights,” says company senior artistic Jesper Ståhl. “If we can not only bring attention to a broken asylum system but have a tangible, life-changing solution as part of the idea, we can create a meaningful spark of change.”

The refugees inform their very own tales in element right here, revealing the degrading, inhumane therapy they confronted every day.

• “Where I come from, who I am is considered a crime,” says Nour. “In Morocco, my brothers wanted to force me into marrying a woman. When I told them I wouldn’t do it, they threatened to kill me. I’m terrified of my family because I know they will do it if they ever get the chance.”
• “It will be the end of me if I have to go back,” Serena reveals. “A friend in school was stoned to death by an Islamic militia group, just for dressing unordinary. They showed me the pictures of her head after it had happened. Another girl was shot to death because they suspected that she was gay. Soon, people started questioning why I wasn’t interested in boys. I knew that if anybody found out who I am, they would kill me right away. And nothing would happen to them if they did.”
• “In the factory where I worked, I met a boy my own age that I fell in love with,” says Khalid. “One day our boss found out what we were doing and told my uncle. After that, I was constantly beaten. My uncle threatened to tell everyone and send me back to Afghanistan where I would be stoned to death. Under constant threat, I was forced to work so that he wouldn’t expose me.”

These tales maintain nice energy. They discover the darkest depths of human nature, driving residence the necessity for prideful initiatives to foster empathy and justice all yr spherical.

“The main goal is to stop more LGBTQ refugees from wrongly being sent back to persecution or death,” AKQA senior artistic Simon Magnusson explains. “How we achieve that for these six ambassadors could be via immediate public awareness and outrage, and then in a wider and more long-term sense we also hope to effect change in legislation and immigration policies.”

He provides: “By telling these stories, the campaign aims to make people aware of the subjective and inhumane asylum system that exists all over the western world today.”

West Pride’s annual pageant, targeted on creating secure areas for the LGBTQ+ group and selling range in Sweden, is slated for June 13-19 in Gothenburg.

CREDITS

AKQA
Rasmus Keger – Group Creative Director
Ander Hernando – Design Director
Jesper Ståhl – Senior Creative
Sebastian Regfeldt – Senior Creative
Simon Magnusson – Senior Creative
Nicola Stockmann – Client Partner
Gabriella Moberg – Project Manager
Sam Andrews – Executive Experience Director
Uros Petrevski – Strategic Design Director
Florent Segouin – Creative Development Director
Gianluca Vedovato – Developer
Beverly Enrico – Associate Creative Technologist

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