Air New Zealand has launched its newest safety video, which inspires guests to deal with the nation.
The airline utilises the story of Tiaki’s Promise, showcasing New Zealand’s stunning landscapes and asking vacationers to be extra accountable.
It additionally embraced te ao Māori, with waka rererangi ‘flying’ previous Tāne Mahuta, probably the most well-known tree in Aotearoa.
The video will function on New Zealand’s worldwide and home fights from Monday.
Air New Zealand advertising and marketing supervisor Jeremy O’Brien stated, “as people start to return to Aotearoa, this safety video is an invitation to them to act like guardians while they’re here.”
“We want tourism to build back better than it was before and part of that is to share with our visitors a sense of kaitiaki – to encourage them to act like guardians of our country.
“Our safety movies are world famend and thru them, now we have a chance to teach and encourage ourselves, our clients and Aotearoa on the significance of Tiaki and every part it stands for. It’s about being good hosts, and good guests,” O’Brien said.
It comes after the tourism industry was decimated during the pandemic. It’s expected to take another two years for it to fully bounce back.
“What we all know is that the longer term is just not going to appear to be the previous, Covid has modified the way in which persons are serious about journey and so which may imply that historically folks may take into consideration two journeys a 12 months and now they could take into consideration one longer one,” said Rebecca Ingram, Tourism Industry Association chief executive.
On Monday, the border reopened to fully vaccinated people from more than 50 visa waiver countries, including the United Kingdom.
Read more: Woman meets grandchild for first time as border restrictions ease
The airline’s had mixed reception to its videos, with one 2018 version – It’s Kiwi Safety – clocking up millions of views online, but plenty of hate as well.
It was quietly withdrawn after a storm of criticism.
Read more: ‘This is just embarrassing’ – Breakfast’s Hayley Holt agrees with Shane Jones’ scathing criticism of new Air NZ safety video
Air New Zealand releases new safety video as tourism resumes & More Latest News Update
Air New Zealand releases new safety video as tourism resumes & More Live News
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Air New Zealand releases new safety video as tourism resumes & More News Today
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