Renaissance of Good Taste in New York & More News Here

NEW YORK (PRWEB)
June 01, 2022

Italy on Madison marketing campaign ended with monumental success per week of particular occasions, cultural happenings, and experiential actions spotlighted genuine Italian craftmanship in vogue, culinary tradition, jewellery, and design. Organized by the Italian Trade Agency (ITA), the marketing campaign prolonged from Flatiron to the Upper East Side, highlighting shops, boutiques, and eating places that recreated a way of Dolce Vita in this iconic location.

After an energizing opening ceremony in entrance of the ITA headquarters, that includes welcoming remarks by H.E. Mariangela Zappia, Ambassador of Italy to the United States, and NYC Commissioner Kevin D. Kim, this system continued with a wealth of instructional seminars and networking alternatives for the Jewelry business at Piazza Italia, with over 40 collaborating corporations from Italy; Design (presentation about sustainable design), Food & Wine (that includes seminars about Women in Wine, and the Restaurant Industry), craftmanship (workshops and lecture in regards to the Venice Original undertaking). Hundreds of company all through the marketing campaign registered for the sold-out trendy occasions, and open homes in the 35 collaborating shops and eating places. Most notably the ebook signing at Max Mara with Elle editors, the launch of the 2022 night assortment at Armani, and MOLTENI & DADA amongst many others. A festive gathering of Vespa lovers, half of the New York City Vespa Club swarm town so as to add a cheerful contact whereas the Italian Soccer A League, the most well-liked sport there, organized a pop-up retailer. Guests additionally had a chance to indulge in a delicious Italian dinner at Eataly’s Serra, for an epicurean expertise with PDO merchandise defined by storyteller extraordinaire Lou DiPalo of the homonymous iconic retailer in Little Italy.

Antonino Laspina, director of the Trade Agency selling the occasion, was happy with the consequence of the marketing campaign, stating: “The American marketplace is still of primary importance for Italian high-end productions and ingredients, and we hope this initial effort will ignite consumer confidence and a collaborative spirit among the participants.”

“Italian Fashion and Design industries are the epitome of the Made in Italy,” added Paola Guida, Head of Fashion and Beauty on the Italian Trade Agency. “Imports from Italy are blooming: in 2021 US imported $.12 billion in fashion and beauty products from Italy, with a 30% increase compared to 2019. Statistic forecasts are very positive, with double digits, and we really want to further support and push Italian products in the States. “Italy on Madison” is only one of the various occasions ITA is planning in the USA and NYC.”

Italy on Madison represents a strategic kaleidoscope that celebrates good style in each sense. Participating shops included: Aquatalia, Aquazzura, Armani, Buccellati, Canali, Davide Cenci, Eleuteri, Eleventy, Frette, Ippolita, Isaia, MarinaB, Marina Rinaldi, Max Mara, Monnalisa, Punto Ottico, Sermoneta Gloves, Tods, Zegna for the style homes. B&B Italia, Frette, Molteni & Dada, Natuzzi Italia, OnMadisonPark/Arclinea NY, and Poliform for Design. And Altesi, Bar Italia, Bocca, Eataly (Il Patio) Il Mulino uptown, La Pecora Bianca, Poppi, San Pietro, Serafina Always, and Tarallucci e Vino NoMad eating places, which have been acknowledged for his or her dedication to excellence and genuine Italian components even throughout such a disrupted market.

For further details about the marketing campaign and the total listing of collaborating shops please go to: http://www.ItalyonMadison.nyc

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