Singapore strengthens trade partnerships to drive Indonesian visitation & More News Here

Singapore Tourism Board (STB) has signed two Memoranda of Cooperation (MoC) with way of life tremendous app Traveloka and Trans Digital Media to muscle up vacation spot campaigning in Indonesia.

The MoC initiative is a part of the SingapoReimagine restoration marketing campaign, and goals to place Singapore as the vacation vacation spot of alternative with nice presents following town’s reopening to fully-vaccinated guests with no quarantine and testing necessities underneath the Vaccinated Travel Framework.

John Conceicao, STB’s government director South-east Asia, mentioned: “With the robust rebound within the Indonesia market in current months on account of quarantine-free and test-free journey for the absolutely vaccinated, we’re doubling down on our SingapoReimagine restoration marketing campaign to preserve top-of-mind consciousness and recapture mindshare amongst our goal audiences.

“Through our partnerships with Traveloka and Trans Digital Media we hope to entice Indonesian travellers with a wide range of curated tactical offers such as flight and hotel packages and other lifestyle offerings to drive and sustain visitorship through to next year.”

The partnership with Traveloka will drive curiosity to a wider target market and supply a neater reserving expertise for Singapore choices not simply in Indonesia, but additionally 4 different markets within the area – Malaysia, Thailand, the Philippines, and Vietnam.

STB Indonesia had beforehand partnered with Traveloka in 2019.

Shirley Lesmana, chief advertising and marketing officer, Traveloka, mentioned that prior to the pandemic, Singapore was “consistently among the top three tourist destinations for Indonesians, and we are hoping that this partnership will continue the momentum, revitalising the wanderlust in Indonesians to travel to Singapore”.

The partnership with Trans Digital Media will see AntaVaya, one in every of Indonesia’s largest journey businesses, creating new vacation spot merchandise supported by unique Bank Mega offers that can be promoted all through the corporate’s media and shops.

Abdul Aziz, president director, Trans Digital Media, mentioned: “We imagine that persons are keen to begin travelling once more as the worldwide state of affairs continues to enhance and permits for safer journey.

“With this partnership, we hope to be able to support Singapore’s tourism recovery to emerge even stronger than before.”

STB can also be counting on star energy to attain Indonesian customers. It partnered three Indonesian celebrities – Sarah Sechan, Marissa Nasution and Denada Tambunan – to showcase a special aspect of what the city-state has to provide via a three-part SingapoReimagine video collection.

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