Clever Leaves Looks To Cement European Operations While Expanding Into Australia, Germany, Israel, Brazil, And The US & More News Here

Clever Leaves has operations and investments within the United States, Canada, Colombia, Germany and Portugal.

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Widespread legalization and innovation are reportedly driving the expansion of the worldwide hashish trade. The Global Cannabis Report: Second Edition highlights that the worldwide hashish trade could possibly be heading right into a progressive interval.

Prohibition Partners, portray a constructive outlook for the trade, mentioned the mixed world gross sales of cannabidiol (CBD), medical and adult-use hashish topped $37.4 billion in 2021 and will rise to $102 billion by 2026.

While this presents huge progress alternatives for the trade, corporations like Clever Leaves Holdings Inc. CLVR and Curaleaf Holdings Inc. CURA face hurdles in coming into new markets due to completely different regulatory regimes scrutinizing their growth drive.

However, Clever Leaves has constructed operations and investments within the United States, Canada, Colombia, Germany, and Portugal. The firm has reported an efficient distribution community and world footprint.

Excitement About New Markets?

This 12 months, Clever Leaves is seeking to aggressively cement its operations in Europe whereas increasing into untapped markets like Australia and Brazil. But stepping into new markets can generally be a bumpy trip.

The worldwide hashish markets perform very otherwise from the U.S. and Canada, the place most individuals are extra accustomed to the trade. Some of those new markets have stringent high quality requirements that lean towards pharmaceutical use.

As the primary hashish firm to safe European Union good manufacturing practices (EU-GMP) certification in Latin America and different high quality requirements, Clever Leaves is dedicated to the pharmaceutical strategy in these markets. Recently, Clever Leaves started gross sales of EU-GMP hashish extracts in Germany via its partnership with Ethypharm.

“Colombian products are now available for patients in German pharmacies under prescription. We are very proud that we are one of the first to successfully complete a commercial shipment of Colombian-manufactured high-CBD pharmaceutical products to Germany”, mentioned Andres Fajardo, CEO of the corporate.

The firm has themed 2022 because the 12 months of “focus.” 

“In the last year or two, we’ve managed to export to about 15 different countries. For 2022, we are focusing on a specific set of key geographies and we are going to meet the regulatory needs of those respective markets to provide patients around the world with access to high-quality products,” Andrés Fajardo, instructed Benzinga.

He revealed that the corporate’s most important focus this 12 months shall be Germany, Israel, Australia, Brazil, and the U.S.

Clever Leaves is worked up in regards to the 4 markets outdoors of the US as a result of most corporations pay little or no consideration to them, particularly when the inhabitants dimension of those international locations, when mixed, is at par with the United States. Clever Leaves counts with an immense infrastructure, instruments and capacities to leverage the potential of those markets of curiosity.

“These countries are at the very beginning of their legalization. Australia has changed dramatically in the last couple of years. Two years ago, there wasn’t much cannabis flower sold in Australia,” Fajardo mentioned. “Last year, more than half of cannabinoid sales in Australia came from flower. These markets are all growing very quickly, and we feel it’s very important to get into these markets early.”

Unlike the strategy utilized by another corporations that focus on each a part of the worth chain, Clever Leaves will focus totally on its business-to-business (B2B) mannequin. For instance, in Brazil, Australia, and Israel, the corporate gained’t compete with its companions however moderately provide them with low-cost components. 

Even although the corporate may seize a decrease share of the margin out of the worth chain, it should promote extra vital volumes. “Ultimately we want to bring the benefits of cannabis to patients around the world while we contribute to the sustainable development of the regions where we operate,” he added.

Looking forward 

According to Fajardo, “moving into 2022, the cannabis industry should absolutely be focused on preparing to streamline the process of cannabis production to a potentially wider audience, while ensuring the quality and efficacy of the products.”

As a lot progress because the trade has skilled in 2021 when it comes to legalization and social acceptance of hashish, extra training and de-stigmatization efforts are required, as shoppers will begin to demand a sure diploma of uniformity and ease of use relating to labeling, packaging and dosage. “With an emphasis on continued dissemination of science-backed health benefits and the legitimacy of cannabis as a medical treatment method, we may see less hesitancy to move forward with opening the industry to an entire world of patients who may previously never have considered it,” finalized Fajardo.

Learn extra about Clever Leaves at cleverleaves.com/en/house/.

This put up comprises sponsored promoting content material. This content material is for informational functions solely and isn’t meant to be investing recommendation.

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